Appnova's Digital Marketing Blog

Fitness tracker market – Can it become mainstream?

fitness tracker market

The recent forecast says that the wearable market will reach 7.1 million units just in Western Europe. The numbers appear less significant compared to the sales of smartphones. Yet, the statistics indicate the growing trend ahead as more and more people are showing interests in spending on wearables (via The Verge). Despite the average price increase, the sales are skyrocketing and demand is obviously swelling.

Is Yahoo doomed? – Shifting focus on valuable content marketing

is Yahoo doomed

It’s been four years since Marissa Mayer took the reins as the CEO of Yahoo Inc. Despite the earlier expectations, changes have been taking place rather slowly, if not at all. The company’s underlying business challenges turned out to be way more gigantic. So is Yahoo doomed?

Menswear eCommerce: Finding best fitting suits made easy online

Menswear eCommerce - Zoot suit

The ‘suit revolution’ has quietly been disrupting the traditional bricks and mortar stores, particularly those who have inherently relied on a high-end image. As the young male shoppers are turning to eCommerce for a quick and efficient solution to shop, online stores for custom tailored suits seem to fit right into their needs.

Startups on Instagram: How to sell stories/ideas effectively

startups on instagram

Startups on Instagram – There is no better way than social media to effectively share business stories and innovative ideas with the millennial generation for young entrepreneurs. There is no denying that photo-sharing is also an effective form of word of mouth marketing – e.g., the power of organic conversation on Instagram.

How technology is simplifying online grocery shopping.

online grocery ecommerce

While some shoppers may simply prioritise price and delivery cost, his or her experience using and interacting with each online grocery store also determines the convenience and efficiency. My personal experience with online grocery shopping tells me that some specific UX features are exceptionally good while other sites can be slightly frustrating to use.

#HashtagActivism: How powerful (if not useless at all)?

hashtag activism

As Twitter celebrates its 10th anniversary, we think it’s worth taking a look back at how hashtags have influenced our lives. And one aspect of it is the rise of hashtag activism. Firstly coined by media outlets, it ‘refers to the use of Twitter’s hashtag for in internet activism’. Today, discussions and debates are taking place more frequently online.