Here’s a  vintage postcard from Spain, when the climate was great, the food rich and cheap, and the people happy and carefree. Nowadays, the climate is still amazing, the food still beautiful and inexpensive; the people, though, are not in a very “fiesta fiesta!” mood anymore. BBC News wrote, a few days ago: ‘The country has the highest unemployment rate in the European Union and it is expected to rise further this year.’ ‘”The figures are terrible for everyone and terrible for the governm... [More]

Rainstar Boutique’s website is now live. A one page scrollable animated site - created using CSS3, HTML5, and jQuery - for a hot and dynamic commercial, corporate and fashion film production company based in Notting Hill. Here is the showreel. Rainstar Boutique Showreel from Rainstar Boutique on Vimeo. London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

 Always a crucial issue in Marshall McLuhan opus, a way to control minds – see David Cronenberg’s hyper-paranoid Videodrome – or something ‘that came and broke your heart’ – ‘Video Killed the Radio Star’, The Buggles – video is one of the main characters of the post-postmodern era. Every minute, 48 hours of video are uploaded to YouTube, as reported by the website, generating 3 billion views a day. It would take 412 years to watch all the material submitted on the page. And numbers keep... [More]

What is social shopping? It is like bringing your friends with you on the web while you shop, like a group shopping expedition, except that you never leave your computer. Commenting, liking, posting, staying in touch, voting, reviewing, showing off and sharing, whatever your motivation to interact socially over the web is, you can now translate it to your shopping experience. And the shopping is better and more fun than with traditional online shopping as well. You can compare prices; see the latest trends, ask your friends for advice, rea... [More]

A few days ago I came across this slogan: “The revolution will be twitterised”. It was not written on a wall, in trendy Dalston; it was on the Guardian website, in an article about the importance of Social Media now. Perhaps the world will not change overnight thanks to Social platforms, but it is hard to ignore the weight they have on society. It would be like not noticing the Humpback Whale swimming in your bathtub. Everybody knows the big names and their numbers: there are 190 million people using Twitter, 600 million users o... [More]

For over a decade the London based Business Start-Up show has accommodated leading companies and agencies to help anyone starting, developing or expanding a business. We will be doing our best to help offer information, advice and services for those attending. At the Business Start-Up Show Appnova will be introducing small and growing businesses to our current web design and ecommerce  solutions to adapt and evolve their image online. We are thrilled to see what visitors think of our work and where they see themselves amongst the digital ... [More]

Although ecommerce and web design has become a necessity for increased sales, there is still a major fault that occurs in online stores. In physical stores customers can pull clothing off the rack, choose sizes and colours simply. So why not add this in your design? One of our favourite ecommerce and web design projects enabled us to put these physical features into the design – creating a warm website that embodied the look and more importantly feel of the product. Sermoneta Gloves was built to contain the human senses t... [More]

At Appnova we find each project is unique in its own way. We understand the point of difference each client wants to offer customers and we identify those determining aspects as a team. In the early stages we identify our clients’ needs. Our London web design team collaborates with our Rome office to discuss concept originality, current brand values and future brand perception. Finding the best method to give each brand its own appearance, voice and personality; we outline how we can communicate the brand values to the user/viewer/custo... [More]

Any business, regardless of the industry, market or target; needs an online presence to reach full its potential. The look and feel of your presence needs to be complimented with something original with the ability to endure changes and new trends in today’s growing market. An web design is the focal point between your brand and customer. It is your greatest instrument to expose your brand to the world while constantly advertising your values. It is up to date, flexible and never grows old. Implementing a sophisticated mixture of creati... [More]

We are happy to announce our involvement in this year’s Business Start-up Show. In its ninth year, the Business Start-up has been useful in helping anyone who is thinking of starting up a business or expanding their existing business. The show enables leading businesses and industry figures to come together and give advice and answer questions from businesses looking to take the next step. With our experience in expanding businesses online and our expertise in building front-line ecommerce start-ups, Appnova is very excited to... [More]

NYLA is an online fashion boutique that specialises in a diverse mix of clothing and accessories from New York and Los Angeles based designers. Each item is handpicked for a collection that best reflects each season’s trends; the NYLA Boutique is continually evolving and is the first UK boutique to showcase the Prince Peter T-shirt Collection, Left Coast by Dolan and Noir Jewellery. The NYLA Boutique only exclusively sells products online; so we created an exceptional digital shop for a simple, fun and superior shopping experience, maki... [More]

Stand Out Dancewear is a London based supplier and retailer of clothing and shoes, specifically designed and selected by dancers for dancers. Since opening in 2007, Stand Out has received immediate recognition in the dance community for the innovative range of dance shoes and clothing that mix a comfort and grace with a modern yet traditional style. With such a high demand for clothing and shoes, it was inevitable that Stand Out would require an new web design and ecommerce system for dedicated users to purchase the eclectic range onlin... [More]

A study has proven online retail sales are most likely to rise 36% in the next 18 months. The second annual PayPal Online Retail Report that is conducted by Experian, shows ecommerce could grow by more than a third compared with off line sales which would rise by one per cent.Consumers might visit an ecommerce website in order to save money, rather than purchase products at their local retail stores. Managing director of PayPal UK Carl Scheible, comments that; "Two thirds of online shoppers are now convinced their money goes further online c... [More]

More often than not, people have difficulty figuring out the right ecommerce software for their website. Selling products or services requires excellent software to perform each particular task. There are several alternatives ready nowadays, so time and money needs to be spent to select the right one. Companies are now spending more of their budget on web design and ecommerce platforms because cheap software will not always incorporate with each and every website. Conventional software should be created particularly for the individual&rsq... [More]

The potential for the iPad to revolutionize ecommerce is immensely exciting. It has been documented many times the consequences on advertising and the impact that usability will have on purchasing desire, however, none of these reports, blogs or articles explore the creative licence the iPad gives retailers when it comes to product image and display. The complexity of the iPad lends itself to creating an advanced experience for customers, and the ecommerce experiences that will be made available to users of the device will be revolutionary and... [More]

The Sopher + Co website is now up and running. Sopher + Co is one of the most entrepreneurial and progressive firms of accountants, business advisors and tax consultants in London. Requiring a newly developed web design, Appnova built together an online presence that would reflect the stability and security Sopher + Co has shown to their respective clients over the previous years. Take a look at Sopher + Co

Appnova in the press [More]

The latest statistics show that UK consumers are more likely shop online with websites based within the EU mainland than ever before, according to figures gathered by the UK European Consumer Centre (ECC). The ECC has based its findings on the fact that the growth in the number of complaints related to crossing international borders to buy online from a site that operates outside of the UK has slowed considerably in 2010 compared with previous years. Complaints recorded by the ECC rose by just three per cent in the first half of the year, whi... [More]

New statistics prove the Apple outgrows the Amazon [More]

We have been waiting months, now it is finally here. [More]