Whether you like it or not, fashion is something everybody has to deal with. And this is not a new thing. Even the most unexpected characters had a soft spot for la mode: Friedrich Engels (co-author of The Communist Manifesto with Karl Marx) was always impeccably dressed, with a hipster-like quiff and bushy beard combo, and even Albert Einstein, with his signature “out of bed” hair, bow tie and matted woolen jumper can be considered one of the fathers of the “Geek chic” style – although he didn’t use to carry... [More]

Today’s big news is about video eCommerce, as SSENSE and Barneys New York are about to release two new fully shoppable videos. Several brands started to play with the medium since last year, but now things are getting more interesting and sophisticated. Look at SSENSE’s music video featuring Iggy Azalea et al. – read below – for instance, which pushes the boundaries of the storytelling-plus-shopping-experience: watch the singer dance in a Givenchy catsuit, feel the rhythm and buy the outfit by clicking directly on the ... [More]

Looks like 2012 will be a great year for Geminis, Olympic Games enthusiasts, and for the ones who do not believe in the Mayan prophecy. And for fashion eCommerce, too. eMarketing recently reported some very good news, when it comes to fashion eCommerce, claiming that ‘apparel and accessories category—a product type for which shoppers’ desire to touch, feel and try on items before making a purchase was long seen as a deterrent to online sales—is now climbing faster than any other ecommerce product segment.’ &ls... [More]

What is Fancy? If you know the answer, jump to the infographic "Pinterest Vs Fancy" or straight to the part about weird things you can buy on Fancy. If you don’t know what Fancy is, here’s a medley of info about the social photo sharing website / eCommerce. What is it? The Next Web called Fancy ‘the evolution of Amazon.’ ‘The site is a collection of fashion, photography, graphic design images, furniture and quirky items.’ In another article, they write: ‘Fancy is a vis... [More]

‘Talent borrows, genius steals.’ Oscar Wilde. The gentle art of copying. It all began seven years ago with Yupoo, the weird-named Flickr clone founded in China; since then, the idea of clone evolved, following the latest trends in the fields of social networks, platforms and technology. Now, after the huge success of Pinterest, the same guys behind Flickr’s evil twin created Huaban, and many other copycats appeared overnight. VentureBeat’s Jason Lim argues that ‘Cloning or copycatting ideas, companies... [More]

“Fashion breaks my heart.” (Kanye West) “A fashion is nothing but an induced epidemic.” (George Bernard Shaw)
 The latest trend in Chinese fashion? Pretend you can afford expensive goods, by carrying around fake paper shopping bags featuring luxury brands logos. Just two days ago, China Daily reported: ‘A random search using the keyword combination of "paper bag" with any famous brand name will find dozens - sometimes more than 100 - of results on Taobao.com, the most widely used shopping we... [More]

Shoreditch, East London, party at Keira’s post-post-no wave flat. I recently had a chat with a young lady belonging to the “OMGeneration”: ‘What do you do?’ ‘I’m a blogger’, she said, ‘it’s like claiming you’re a professional footballer’ I said ‘just because you kick a ball around on a Sunday, in a grassless traffic island in Mile End, with a couple of friends suffering from a monumental hangover’. She left. I knew there are “fashion bloggers&rdq... [More]

A few days ago, on the bus to Goose Green, I overheard this sentence: 'What’s the matter with all them tablets? What’s the point in something that looks like a phone on steroids, but can’t be used as a phone and doesn’t fit in your pocket?' This is more or less the general feeling about tablets, at least on the 37 towards Peckham. But numbers tell a different story: tablet owners are generally male, 18-34 year-olds, with a good income (around $50k per annum). They are increasingly using the devices fo... [More]

eBay India’s manager Muralikrishnan B. recently told the BBC: ‘The huge proliferation of retail malls has increased awareness of the latest brands and products…As a result, the Indian e-commerce market is growing rapidly; in fact it's exploding.’ 
He foresees that the nation will become one of the top ten online retail markets in the world, by 2015.         Amazon is considering entering India, as well, and this “Clash of the Titans”, according to Muralikrishnan, w... [More]

Tadashi Yanai, Fast Retailing’s founder and CEO, wants to take over the clothing market; UNIQLO will open two to three hundred new shops per year, all over the world, in order to oust H&M, Topshop and the other current main players by 2020. Uniqlo is getting very muscular in the social media ring, too - along with several regional Facebook pages, they also have a “Worldwide fanpage”, described as ‘A page by UNIQLO fans for UNIQLO fans. Your comments, pics, links and videos about your experience with UNIQLO are we... [More]

Recently, everybody has been talking about this article (http://www.adweek.com/news/advertising-branding/digital-killing-luxury-brand-134773?page=3), published on ADWEEK, about luxury brands and the problems they experience in the social media jungle. 21,927,605 views on YouTube, 366,883 fans on Facebook – we are talking about a young rapper called Kreayshawn, who suddenly became a (YouTube) star with the catchy tune “Gucci, Gucci” whose chorus goes like this “Gucci, Gucci, Louis, Louis, Fendi, Fendi, Prada...the bas... [More]

What is social shopping? It is like bringing your friends with you on the web while you shop, like a group shopping expedition, except that you never leave your computer. Commenting, liking, posting, staying in touch, voting, reviewing, showing off and sharing, whatever your motivation to interact socially over the web is, you can now translate it to your shopping experience. And the shopping is better and more fun than with traditional online shopping as well. You can compare prices; see the latest trends, ask your friends for advice, rea... [More]

Although ecommerce and web design has become a necessity for increased sales, there is still a major fault that occurs in online stores. In physical stores customers can pull clothing off the rack, choose sizes and colours simply. So why not add this in your design? One of our favourite ecommerce and web design projects enabled us to put these physical features into the design – creating a warm website that embodied the look and more importantly feel of the product. Sermoneta Gloves was built to contain the human senses t... [More]

NYLA is an online fashion boutique that specialises in a diverse mix of clothing and accessories from New York and Los Angeles based designers. Each item is handpicked for a collection that best reflects each season’s trends; the NYLA Boutique is continually evolving and is the first UK boutique to showcase the Prince Peter T-shirt Collection, Left Coast by Dolan and Noir Jewellery. The NYLA Boutique only exclusively sells products online; so we created an exceptional digital shop for a simple, fun and superior shopping experience, maki... [More]

Stand Out Dancewear is a London based supplier and retailer of clothing and shoes, specifically designed and selected by dancers for dancers. Since opening in 2007, Stand Out has received immediate recognition in the dance community for the innovative range of dance shoes and clothing that mix a comfort and grace with a modern yet traditional style. With such a high demand for clothing and shoes, it was inevitable that Stand Out would require an new web design and ecommerce system for dedicated users to purchase the eclectic range onlin... [More]

More often than not, people have difficulty figuring out the right ecommerce software for their website. Selling products or services requires excellent software to perform each particular task. There are several alternatives ready nowadays, so time and money needs to be spent to select the right one. Companies are now spending more of their budget on web design and ecommerce platforms because cheap software will not always incorporate with each and every website. Conventional software should be created particularly for the individual&rsq... [More]

The potential for the iPad to revolutionize ecommerce is immensely exciting. It has been documented many times the consequences on advertising and the impact that usability will have on purchasing desire, however, none of these reports, blogs or articles explore the creative licence the iPad gives retailers when it comes to product image and display. The complexity of the iPad lends itself to creating an advanced experience for customers, and the ecommerce experiences that will be made available to users of the device will be revolutionary and... [More]

Appnova in the press [More]

Appnova begins new project with Nyla Boutique [More]

Paulie, a London based, clothing is a respected fashion label in London; the brand's stylish and original design brings dedicated customers from far and wide to purchase products from shops in London. Looking to expand sales to a global market; Paulie asked us to create new ecommerce and web design which would give customers the same experience as if they were purchasing clothing from one of the Paulie London stores. So needless to say, we developed all our ideas around Paulie’s vision. All of the London store’s character... [More]