Looks like 2012 will be a great year for Geminis, Olympic Games enthusiasts, and for the ones who do not believe in the Mayan prophecy. And for fashion eCommerce, too. eMarketing recently reported some very good news, when it comes to fashion eCommerce, claiming that ‘apparel and accessories category—a product type for which shoppers’ desire to touch, feel and try on items before making a purchase was long seen as a deterrent to online sales—is now climbing faster than any other ecommerce product segment.’ &ls... [More]

Rainstar Boutique’s website is now live. A one page scrollable animated site - created using CSS3, HTML5, and jQuery - for a hot and dynamic commercial, corporate and fashion film production company based in Notting Hill. Here is the showreel. Rainstar Boutique Showreel from Rainstar Boutique on Vimeo. London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

Are you ready for the big celebration? Or will you stay in and eat pizza, wearing bear-shaped slippers? If you are planning to go out and lose the plot, you might find these apps very interesting. iToastU ‘Display a selection of 100 traditional, contemporary, fun and inspirational toasts whether you are toasting with beer, wine or champagne.’ Never quote German philosophers if you want to impress a lady, by the way. iYule Log ‘A Yule log is a large wooden log which is burned all over the world; whether... [More]

“Fashion breaks my heart.” (Kanye West) “A fashion is nothing but an induced epidemic.” (George Bernard Shaw)
 The latest trend in Chinese fashion? Pretend you can afford expensive goods, by carrying around fake paper shopping bags featuring luxury brands logos. Just two days ago, China Daily reported: ‘A random search using the keyword combination of "paper bag" with any famous brand name will find dozens - sometimes more than 100 - of results on Taobao.com, the most widely used shopping we... [More]

The printed magazine and TV ads still work as the immaculate wall of the Prado, the images evoking the allure of a world painted by Cy Twombly, in which kids never scream and your life is like a Boboli garden where you walk in slow motion, hand in hand with Kate Moss. When a brand tries to tell you the same story online, it does not work that well; in fact, it looks rather bad. Search ads and display ads work, but they sound like the coughing exhaust of a Tata Nano, instead of the melody gently sung by a Maserati Merak. Things are about to cha... [More]

Lifestyle is a word that can be found everywhere, nowadays; the sound alone it is believed to make any soup sound tasty. Most of the times, though, it is abused: ‘No, that is not a kettle, it is a crucial piece of the Byzantine mosaic we call “lifestyle”’, and so on and so forth. Since Alfred Adler came up with the word “lifestyle”, back in 1929, things have changed; the term, initially used to describe a set of behaviours we embrace every day, is now much broader and complicated. In simple words, in ... [More]

eBay India’s manager Muralikrishnan B. recently told the BBC: ‘The huge proliferation of retail malls has increased awareness of the latest brands and products…As a result, the Indian e-commerce market is growing rapidly; in fact it's exploding.’ 
He foresees that the nation will become one of the top ten online retail markets in the world, by 2015.         Amazon is considering entering India, as well, and this “Clash of the Titans”, according to Muralikrishnan, w... [More]

 Always a crucial issue in Marshall McLuhan opus, a way to control minds – see David Cronenberg’s hyper-paranoid Videodrome – or something ‘that came and broke your heart’ – ‘Video Killed the Radio Star’, The Buggles – video is one of the main characters of the post-postmodern era. Every minute, 48 hours of video are uploaded to YouTube, as reported by the website, generating 3 billion views a day. It would take 412 years to watch all the material submitted on the page. And numbers keep... [More]

For over a decade the London based Business Start-Up show has accommodated leading companies and agencies to help anyone starting, developing or expanding a business. We will be doing our best to help offer information, advice and services for those attending. At the Business Start-Up Show Appnova will be introducing small and growing businesses to our current web design and ecommerce  solutions to adapt and evolve their image online. We are thrilled to see what visitors think of our work and where they see themselves amongst the digital ... [More]

Although ecommerce and web design has become a necessity for increased sales, there is still a major fault that occurs in online stores. In physical stores customers can pull clothing off the rack, choose sizes and colours simply. So why not add this in your design? One of our favourite ecommerce and web design projects enabled us to put these physical features into the design – creating a warm website that embodied the look and more importantly feel of the product. Sermoneta Gloves was built to contain the human senses t... [More]

At Appnova we find each project is unique in its own way. We understand the point of difference each client wants to offer customers and we identify those determining aspects as a team. In the early stages we identify our clients’ needs. Our London web design team collaborates with our Rome office to discuss concept originality, current brand values and future brand perception. Finding the best method to give each brand its own appearance, voice and personality; we outline how we can communicate the brand values to the user/viewer/custo... [More]

Any business, regardless of the industry, market or target; needs an online presence to reach full its potential. The look and feel of your presence needs to be complimented with something original with the ability to endure changes and new trends in today’s growing market. An web design is the focal point between your brand and customer. It is your greatest instrument to expose your brand to the world while constantly advertising your values. It is up to date, flexible and never grows old. Implementing a sophisticated mixture of creati... [More]

Stand Out Dancewear is a London based supplier and retailer of clothing and shoes, specifically designed and selected by dancers for dancers. Since opening in 2007, Stand Out has received immediate recognition in the dance community for the innovative range of dance shoes and clothing that mix a comfort and grace with a modern yet traditional style. With such a high demand for clothing and shoes, it was inevitable that Stand Out would require an new web design and ecommerce system for dedicated users to purchase the eclectic range onlin... [More]

A study has proven online retail sales are most likely to rise 36% in the next 18 months. The second annual PayPal Online Retail Report that is conducted by Experian, shows ecommerce could grow by more than a third compared with off line sales which would rise by one per cent.Consumers might visit an ecommerce website in order to save money, rather than purchase products at their local retail stores. Managing director of PayPal UK Carl Scheible, comments that; "Two thirds of online shoppers are now convinced their money goes further online c... [More]

More often than not, people have difficulty figuring out the right ecommerce software for their website. Selling products or services requires excellent software to perform each particular task. There are several alternatives ready nowadays, so time and money needs to be spent to select the right one. Companies are now spending more of their budget on web design and ecommerce platforms because cheap software will not always incorporate with each and every website. Conventional software should be created particularly for the individual&rsq... [More]

The Sopher + Co website is now up and running. Sopher + Co is one of the most entrepreneurial and progressive firms of accountants, business advisors and tax consultants in London. Requiring a newly developed web design, Appnova built together an online presence that would reflect the stability and security Sopher + Co has shown to their respective clients over the previous years. Take a look at Sopher + Co

Appnova in the press [More]

The latest statistics show that UK consumers are more likely shop online with websites based within the EU mainland than ever before, according to figures gathered by the UK European Consumer Centre (ECC). The ECC has based its findings on the fact that the growth in the number of complaints related to crossing international borders to buy online from a site that operates outside of the UK has slowed considerably in 2010 compared with previous years. Complaints recorded by the ECC rose by just three per cent in the first half of the year, whi... [More]

A truly ground-breaking ecommerce [More]

Appnova begins new project with Nyla Boutique [More]