Do you remember Baywatch? Gorgeous ladies running in slow motion, humble heroes with abs of steel and bulletproof hairdos, yes, that’s the one. It was entertaining, even funny at times, and it featured everybody’s idol, David Hasselhoff. But it was faker that fake. Too much of everything. So we went back to a simpler life, with real problems and real kids (supposedly), and came up with Dawson’s Creek. Still fake, but closer to reality. Every ten years, more or less, we need to go back to the tabula rasa, to start everyth... [More]

“Fashion breaks my heart.” (Kanye West) “A fashion is nothing but an induced epidemic.” (George Bernard Shaw)
 The latest trend in Chinese fashion? Pretend you can afford expensive goods, by carrying around fake paper shopping bags featuring luxury brands logos. Just two days ago, China Daily reported: ‘A random search using the keyword combination of "paper bag" with any famous brand name will find dozens - sometimes more than 100 - of results on Taobao.com, the most widely used shopping we... [More]

The obvious – Give your website a look and feel the will never forget (at least in the next six months, when everything will change again). Users are now more aware of what’s hot and what’s not when it comes to web design. Perhaps, thanks to Apple, our conception of electronic/online/nerdy stuff aesthetics has changed forever, from a “must be functional, the rest is useless grooming” approach to the epiphany that appealing design, user-friendly websites, and smart branding can make a company’s fortune. ... [More]

Lifestyle is a word that can be found everywhere, nowadays; the sound alone it is believed to make any soup sound tasty. Most of the times, though, it is abused: ‘No, that is not a kettle, it is a crucial piece of the Byzantine mosaic we call “lifestyle”’, and so on and so forth. Since Alfred Adler came up with the word “lifestyle”, back in 1929, things have changed; the term, initially used to describe a set of behaviours we embrace every day, is now much broader and complicated. In simple words, in ... [More]

This is the process we follow before branding each individual project. [More]