Archive for the ‘Digital Strategy’ Category

How Customer Experience Became Adobe’s Favourite Buzzword.

Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s […]

Luxury brand eCommerce – how to drive highly coveted customers to your site?

Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.

Premium liquor brands and the millennials: Seeking the unconventional.

Premium liquor marketing has become increasingly difficult thanks to the strict marketing rules. What’s even more challenging, the younger generation is elusive with the conventional way of communication.

Domino’s shows how pizza marketing should be done

Whilst some restaurant chains tend to piggyback off the constantly changing digital landscape, Domino’s doesn’t shy away from employing the innovative marketing tactics. So what are the most-buzzed and exciting pizza marketing campaigns of all time by Domino’s?