Our vision

Does your fashion eCommerce website tell stories, teach new things and make the customers travel around the world? Rather than just a simple click-buy-bye experience, we help you build a sophisticated online store that keeps your customers coming back.

A successful fashion website needs to encompass the pleasure of touching precious fabrics, allow users to find exactly what they want and make them feel welcome in a luxurious environment.

This is what makes us different, we create lifestyle-oriented and user-friendly fashion sites build around great user experience. With extensive experience working with global fashion brands, our eCommerce specialists can help you find a bespoke solution, specifically made to fit your unique business needs.

User Testing

We use more than 20 different techniques to test your fashion eCommerce site with real users. From real-time moderated tests to guerrilla usability testing, we go straight to the source to bring you fresh, valuable and immediate feedback.

Research

Who are your customers? What are their needs and motivations? When it comes to fashion and lifestyle, it is important that you understand the basic user behaviour and psychology to build strong emotional connections.

Design

We use UCD (User-Centred Design) principles to create truly interactive eCommerce design, mirroring your unique brand identity. We also focus on every small and subtle design detail that will make a significant difference in conversion rates.

Content Management

From Magento to WooCommerce, our technical experts are here to help you find the most secure, scalable and hassle-free content management solution so that you have the full control over your online content.

This is how we work

We work with you

When we say we are collaborative, we really mean it. Products are complex nowadays and we believe success comes from partnership. No matter how big your company is, you probably have deadlines, budgets and requirements to satisfy and no one can do all of this alone.

That's why we always strive to be an active part of the project; we want to listen to you, sit down with you and drink a cup of tea together as often as possible*.

*Research shows that cups of tea are known to have often saved projects (and many headaches too).

We make haste slowly

Latins said ''Festina Lente''', which means ''make haste slowly'' and it helped them build one of the biggest empires ever. That's what we do too: we work agile and we keep thinking, planning and optimising even (and especially) when the deadline is close.

We stay in control no matter what, because losing the big picture means failing a project. Your journey with us will be like a trip on the Maglev: fast, comfortable and safe. And you will enjoy the panorama too.

We want you to succeed

70% of our projects come from happy clients, referrals and word of mouth. And probably you are here for the same reason. That's why if you succeed, we succeed. No matter how big your business is, our relationship will be as personal as possible.

We know life in companies is complicated enough and sometimes the things that save your day cannot be written on a contract. Like being there for you on last minute meeting or making a small change on the fly.

Tell us about you and your project

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  • Success Stories

    S-Dress

    With ‘chic and feminine’ as the design theme, S-Dress is genuinely created by a woman, for a woman. S-Dress asked Appnova to create a well-functioning and beautifully designed eCommerce site. The outcome is a simple and modern digital showcase, with a touch of elegance. We embedded its unique brand identity in its responsive website, optimised…

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  • Thinking about Fashion eCommerce