LIFESTYLE WEB DESIGN & BRANDING
Since 1870, Cranchi have been building some of the world’s finest boats and yachts. The family business built from humble beginnings is now a worldwide brand that resonates with customers looking for efficiency, innovation and reliability. Their boats, just like their experienced manufacturing team are amongst the best in the world.
Cranchi contacted Appnova to commission a new multi language website to showcase their luxury yachts to customers worldwide. Integral to this was to take the customer on a journey through history, and communicate the brand values that are built into each and every craft.
UX & Technical
We designed the website completely around the user, firstly by understanding the customer journey and purchase behaviours. Communicating the brand story and brand values before showcasing the product range. After a detailed user experience and design phase we built the website using the Wordpress CMS. We built a custom Wordpress theme from the bottom up which included a bespoke image gallery function plus integrated a worldwide dealer location plugin and configured multi-language settings for both the UK and Italian markets.