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Since eCommerce emerged in the years before the turn of the century, it’s only grown in strength as business owners optimise sales and adapt to changing user behaviour. Omnichannel brand presence and easy access on-the-go means brands have to think more about user interaction rates on mobile as well as desktop. In fact, mobile commerce has become so popular that it’s predicted to make up 45% of total eCommerce revenue in 2020.

With many brands utilising this platform and that one, as well as the plethora of social media channels, they’re creating content to keep users engaged on a personal level with their products. Ultimately this leads to driving more traffic, conversions, and impulse purchases. The question now is: how can they keep up appearances on their website whilst expanding their brand? The answer is Shopify.

What Does Shopify Do?

Shopify is a leading commerce platform that helps over a million users manage and sell products online, in-store, and on-the-go. The platform is quick, easy to set up, and offers brands manageable features like design themes, 24/7 support, Shopify web designers, a range of payment gateways, compatibility with POS system, a blogging platform, a domain name, an app store for additional functions to add to your site, and so much more.

Shopify continuously finds ways to ensure running an eCommerce site is made easy; companies that aren’t well versed in the technical or marketing sides can instead focus on their growth. They’re also always updating; their latest update is Shopify email, an email marketing tool designed for brands to create and run email campaigns, track analytics, and build firmer relationships with your customers. They’ve even partnered up with advertising platforms like Google and Facebook to create a variety of different campaigns to capture users.

It’s no wonder Shopify is a popular commerce platform to use for a wide variety of businesses (and why there are so Shopify success stories), but it’s always good to research the benefits a platform has for you. So, what are the most successful Shopify stores? Here’s ten to take inspiration from.

1. Allbirds

Allbirds is a great example of an engaging website. As a retailer specialising in sustainable footwear, Allbirds uses a variety of natural materials like merino wool, eucalyptus tree fibres, and sugarcane to create their products. With a focus on materials, sustainability, and quality, it’s no wonder Allbirds just keeps growing; it was valued at $1.4 billion after just two years. This is definitely a brand to watch.

What do we love about this Shopify store?

Their well-designed products are expertly advertised in a user-friendly layout and theme that showcase the brand and Allbirds’ sustainable story. Their homepage is seasonal and compliments products with an autumnal and winter colour palette, has cosy imagery, and inviting taglines like “make your mistletoes merry” to incite imagination and encourage sales. Nothing on this site is left untouched; even the Christmas extended refund policy and gift card option is paired with quirky illustrations and enticing words.

2. JooSee Vienna

Representing modern Viennese chic, JooSee Vienna creates clothing for fashion conscious women for day and evening wear. We worked alongside the brand’s creative director to find an eCommerce solution that reflected the unique style, culture and innovation of the company. We asked ourselves, which eCommerce platform is best for fashion business? For JooSee Vienna, it was Shopify.

What do we love about this Shopify store?

On the home page, the user can experience a video featuring some signature clothing from JooSee’s latest collection. The media shows a woman dancing in some products, showcasing the easy movement, cut and flattering shapes of each design; it’s engaging, almost mesmerising to watch, keeping user attention and enticing them to click “shop now” to browse the seasonal styles.

JooSee Vienna

3. Gymshark

Gymshark is one of the fastest growing brands in fitness apparel and accessories, and one of the biggest Shopify stores with customers in 131 countries. They’ve built an online community, including 3.7 million followers on Instagram, and pride themselves on creating a Gymshark family under a unified brand vision.

What do we love about this Shopify store?

Gymshark have optimised their user experience by creating seamless interactions with products, using roll over images and the option to add your size to your cart, all without viewing products in a new window. This feature is great to capture sales from users that know their size, know what they want, and don’t want to click through multiple pages.

 

4. Canada Icons

Canada Icons showcases Canadian products, or “icons,” such as canoes, parka jackets, and snowshoes. While there aren’t many items for sale, this site incorporates the rich history of Canada, creating a story behind the passion of producing these products and the country surrounding them.

What do we love about this Shopify store?

Their homepage layout flows seamlessly, incorporating greyscale images reminiscing history, and links “learn,” “shop,” or “donate” alongside some categories. Showing information, product, and charity support together reinforces customer security, reliability, and trust in the company, as well as ethics and charitable cause to donate to.

5. Craft & Mason

As speciality coffee roasters, Craft & Mason produce a small range of carefully selected blends for coffee lovers. They believe in knowing exactly where coffee has been sourced, and quality is key; they’ve even been recognised nationally for it by receiving a National Good Food Award in 2017.

What do we love about this Shopify store?

Craft & Mason’s website is divided well with a range of different grid layouts; this clear and concise approach allows users to navigate easily between product and information. The Craft & Mason Instagram feed is featured, directly linking the social site to create an instant access to mobile apps. After all, social media is a great tool to feature on your website that allows your brand to make personal connections and create a space to easily update your customers.

6. KKW Beauty

Created by Kim Kardashian-West in 2017, KKW Beauty sells beauty products and accessories. The company works to give users the opportunity to achieve the same look as Kim K, creating a community around style and makeup. In the first product launch, KKW Beauty earned an estimated $14.4 million sales.

What do we love about this Shopify store?

To keep users engaged with the site, KKW Beauty incorporates launch dates and live countdowns to new collections, a “back in stock” scroll product bar, and “get the look” features. These Shopify features, select colour palette and images to match product lines, creates a seamless look across the entire site. Matching colour makes the site memorable, associating it with the reality star and playing on celebrity influence.

7. Leather Head Sports

Leather Head Sports first started as a passion for making heirloom quality sports goods, such as balls and accessories. They aspire to get people to disconnect from electronic devices and reconnect with loved ones through sports and their products.

What do we love about this Shopify store?

Their unique feature is not just a passion they have for creating quality leather goods, it’s that you can design your own ball and customise it. With a built-in FAQ area, Leather Head makes it easy to customise, showcasing gift ideas and types of engravings you can make use of. They’re also constantly suggesting “order now,” using buttons and repeating commands to ensure customers will click through, even if it’s just to see what’s customisable.

8. Haus

Operating both in-store and online, Haus offers contemporary furniture lighting and homeware. Each product is sourced from small independent designers to leading European designer brands; there’s something for everyone who has an eye for contemporary homewares.

What do we love about this Shopify store?

The Haus website features a clean interface with hero images to scroll down through, and unlike previous websites, a side navigation bar. It doesn’t scroll with the rest of the page, has a clear font, and easily navigable categories. This feature epitomises the contemporary feel of the whole site and looks visually appealing.

To make shopping even simpler, Haus also features a top navigation bar, giving users the option to use simple logos to reach their contact or returning customer page. They also have an option to change currency, making users from Europe and the Americas more comfortable shopping with prices they can relate to.

9. Pipcorn Snacks

Made from heirloom corn, Pipcorn Snacks create environmentally stable, nutritious products, from popcorn to cheese balls. This company has grown in a niche market and taken the healthy snack world by storm, and takes in an estimated $5.1 million revenue annually.

What do we love about this Shopify store?

Upon entering the site, you’re immediately approached with an entry pop-up to sign up for their email list in exchange for a discount. Using this strategy is great if you want to grow your audience fast, and also comes with the added bonus of driving traffic directly to your product.

Their site is also visually stimulating, with animated visuals creating a story around the brand. A simple chat option is featured that will either answer on the page or via an email, which allows users to get an answer to questions after leaving the site and encourages return traffic once an answer is received.

 

10. Sunglass Hut

Sunglass Hut is an internationally renowned retailer of stylish sunglasses and sunglass accessories. First set up in Miami, this international company prides itself on selling high quality and designer brands to users online and in over 3,000 stores worldwide.

What do we love about this Shopify store?

Sunglass Hut has a clear emphasis on designer, premium brands, and creates a list of top designers alongside “new arrivals,” “best sellers,” and “essentials.” Giving users the option to choose specific brands also enhances retention rates by removing unnecessary browsing; users still have the option to browse if they’re looking for something different.

Takeaway

There’s a lot to gain from researching other websites, as you’ll often find features that will suit your site and which you’ve never seen before. Shopify is a great platform to cater for a variety of brand markets, create visually appealing and effective eCommerce platforms, and enhance every user experience to optimise conversions and keep customers returning. From the best Shopify stores of 2019 we’ve looked at, here are some ideas you can take from them:

  • Feature social media and connect with your audience so you can keep them engaged and updated
  • Get creative and showcase looks and gift ideas, and use upsell product pop-ups that complement other products
  • Create specific gateways to minimise unnecessary browsing for customers that know what they’re looking for
  • Use sign-in incentives and trade a discount for someone’s email to grow your audience
  • Use Countdowns to keep users coming back to your site for reductions and new launches
  • Make use of seasonal imagery and optimise key times of the year to compliment your brand and drive sales
  • Create seamless interactions and use FAQs if your brand does customisation (Make it easy!)
  • Feature stories, either with images or text that showcase the history of your product and your identity
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