“Summer’s Different Here”, claims the new ad campaign for the Warhol Museum’s summer exhibits, the brainchild of MARC USA, Pittsburgh. By using traditional summertime symbols and imagery and giving it a macabre and provocative twist, the campaign promotes exhibitions of artists including Genesis Breyer P-Orridge, Caldwell Linker and Nick Bubash.
“In looking at what unites all these very different artists, we quickly understood that their works are meant to provoke and make you uncomfortable,” says MARC USA creative director Josh Blasingame. “Our campaign built on that idea by looking at ordinary icons of summer and showing how they could be made more than a little uncomfortable.”
It all makes sense now.
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Photo sources: Adweek
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