There are many trends that have accelerated due to the Covid-19 lockdowns, and quick commerce is one of them. But what is quick commerce? And, why is it so popular? In this blog post, we will reveal everything you need to know. Quick commerce, often shortened to Q-commerce, refers to the rapid delivery of products, typically within one hour. Because of the short timeline, Q-commerce is...
A sales funnel is a marketing term that describes the journey potential customers go through on their way to making a sale. There are a number of different stages of the journey, which will discuss later in this post. A good sales funnel can increase business growth. Despite this, 68 per cent of businesses have not measured a sales funnel. If you fall into this category, you’ll want to read on...
There is only one place to begin, and this is by taking a look at the sanitaryware market size to get a better understanding of what you are coming up against. In 2020, the global luxury sanitary market reached over $2,418 million. Cumulative growth opportunity is estimated to be $25 billion between now and 2027. If you are in the bathroom industry...
Chatbots are a broad category that includes everything from the Amazon Alexa smart speaker to automated text chats on corporate customer service pages. The most powerful chatter - and the ones that can impact customer experience and business results - are agents. Artificial intelligence has become an integral part of employee engagement strategies and is changing dramatically as companies provide support to their customers...
A social media marketing strategy is a roundup of everything you plan to do and accomplish on your selected social media platforms. This includes everything from your goals, who your audience is and what your brand voice will be to what you will post, when you will post and how you will measure your performance...
Social media for luxury brands is one way where luxury digital marketers can reach and interact with their loyal followers. Luxury brands can promote their products and advertise new offerings to a large audience through social media. Through social media, top suppliers can connect with customers on an emotional level, differentiate their brands and build customer trust...
The eCommerce sector is thriving at the moment. If you have an e-store, you are probably already brainstorming different ways you can take your business to the next level. With that being said, continue reading to discover how to scale your eCommerce business in 2023...
Digital transformation of e-commerce is the process of using digital technology to create new business processes or improve existing business processes to meet the changes in business and market and the customer experience of a higher level. The e-commerce industry is changing rapidly, with new stores and new business ideas emerging every day...
One of the key elements of a successful luxury brand strategy is to create demand through exclusivity. Exclusive items can be obtained in different ways, such as creating limited edition products, making certain products available only in certain stores, or creating a waiting list for new releases. The luxury consumer expects to be noticed, not treated as...
The Sneakers segment in the UK is projected to grow by 7.47% (2022-2027) resulting in a market volume of US$5.25bn in 2027. With that being said, below, we will answer the following question; how do I market my sneakers? If you are wondering how to promote shoes online and make more sales, we have got you covered with seven killer strategies below...
