Blog

How to Optimise Your Retail Brand for Voice Search

How to Optimise Your Retail Brand for Voice Search

Whether you’re ready for it or not, the future of retail is in voice search. With large technology corporations pumping out digital assistants, and brands integrating voice technology into their mobile apps, users’ access to the internet will soon be completely hands-free. In fact, Gartner predicts that by 2020, 30% of all searches will be ...

Continue Reading...

10 Steps to Write Effective Product Descriptions that Sell

10 Steps to Write Effective Product Descriptions that Sell

It’s all about content. Customers may come for the pictures, but they stay for the product descriptions. Sure, colorful photographs and interactive ads are amusing and eye-catching, but they’re not enough to make a user click ‘purchase.’ In fact, 20% of purchase failures are potentially a result of missing or unclear product information. That’s because ...

Continue Reading...

What Is Conversational Commerce and How Does It Impact eCommerce?

What Is Conversational Commerce and How Does It Impact eCommerce?

Have you ever landed on a website and *POP!* a chat bubble comes up out of nowhere? That right there is conversational commerce. In essence, conversational commerce is the integration of a messaging or chat application with online browsing and purchasing services, and more often than not, you’ll see them powered by an artificial intelligence ...

Continue Reading...

Voice Search Optimisation: What Does It Mean for Your Brand?

Voice Search Optimisation: What Does It Mean for Your Brand?

With the rise of digital assistants comes the rise of digital voice search! Users everywhere are now opting to speak queries instead of typing them out, and according to Search Engine Watch, 35x more voice searches than when the technology was originally launched in 2008. Plus, as of January 2018, over one billion voice searches ...

Continue Reading...

How to Use Referral Marketing Practices in Your eCommerce Business

How to Use Referral Marketing Practices in Your eCommerce Business

In 2017, retail eCommerce sales amassed over £1.7 trillion and, by 2021, this number will almost double to £3.3 trillion worldwide. But with so much business happening online, it makes the digital space all the more competitive for businesses. From banner ads to email marketing strategies, and even social media curation, businesses owners now need ...

Continue Reading...