Whether you’re ready for it or not, the future of retail is in voice search. With large technology corporations pumping out digital assistants, and brands integrating voice technology into their mobile apps, users’ access to the internet will soon be completely hands-free. In fact, Gartner predicts that by 2020, 30% of all searches will be ...
It’s all about content. Customers may come for the pictures, but they stay for the product descriptions. Sure, colorful photographs and interactive ads are amusing and eye-catching, but they’re not enough to make a user click ‘purchase.’ In fact, 20% of purchase failures are potentially a result of missing or unclear product information. That’s because ...
In its most basic sense, a supply chain is the process of exactly how a product goes from an idea to a tangible object in a customer’s hands. Of course, it’s 2018 and the world has gone digital, so it’s necessary for your eCommerce agency to follow suit and digitise your supply chain as well. ...
Have you ever landed on a website and *POP!* a chat bubble comes up out of nowhere? That right there is conversational commerce. In essence, conversational commerce is the integration of a messaging or chat application with online browsing and purchasing services, and more often than not, you’ll see them powered by an artificial intelligence ...
With the rise of digital assistants comes the rise of digital voice search! Users everywhere are now opting to speak queries instead of typing them out, and according to Search Engine Watch, 35x more voice searches than when the technology was originally launched in 2008. Plus, as of January 2018, over one billion voice searches ...
In 2017, retail eCommerce sales amassed over £1.7 trillion and, by 2021, this number will almost double to £3.3 trillion worldwide. But with so much business happening online, it makes the digital space all the more competitive for businesses. From banner ads to email marketing strategies, and even social media curation, businesses owners now need ...
Anyone you ask, whether it’s a luxury branding agency or your average digital agency, knows that content is king. As the lifeblood of marketing and what eCommerce brands need if they hope to be found, content is absolutely indispensable to attract, engage and convert online consumers. It can all be summed up to the simple ...
It’s all about our voices today; what they can do and what we can do with them. As consumers, we like the idea of being ‘hands-free.’ We like doing whatever we want and getting whatever information we need without having to lift a single finger. Thankfully, voice user interfaces (VUIs) are there to help us ...
You may have heard of it, but what is customer retention? For one, it’s not a new form of marketing, although it has been making the rounds recently because brands are finally realising that acquisition may have its place, but retention’s where it’s at. In essence, the gist of customer retention marketing is focusing on ...
When purse strings are loosened and shopping inhibitions are put on the back seat, brands respond by offering their best for the lowest price. What is it? It’s a holiday: a time when sales abound and money flows like wine. A holiday is a brand’s and a consumer’s best friend because both end up on ...
