Every fashion brand needs a good marketing strategy in place to help it stay ahead of its competition. A good strategy will not only help them stay afloat in the treacherous sea that is eCommerce, but also grow as others flounder in confusion. As for you, it doesn’t matter if you’re brand new to the ...
Venturing into the eCommerce world can be quite daunting. Competitors are everywhere, consumers are capricious, and you have to bear it if you want to survive — daunting indeed. Thankfully, one aspect of eCommerce isn’t as difficult as it used to be: attaching a website to your brand. There are literally hundreds of eCommerce platforms ...
Like a churning sea, the digital commerce space is always changing. That is to say that trends in eCommerce industry are fickle and what works one day may not work the next — the eCommerce trends 2018 has brought will not be the same as the ones we’ve gleaned for 2019, or the eCommerce trends ...
Web design is a particularly nuanced form of creative visual communication, driven by the needs of the user. And as creative design agencies have started to think more and more about those needs, focusing now on UX and UI, the role of the designer has become more than just the expert aesthetic problem solver. We ...
SEO is a nuanced art… or technology. Who knows. It’s incredibly hard to pin down, isn’t it? It’s an area that spans across all different areas of eCommerce – from technology to design to copywriting, SEO should be at the forefront of every single member of your team’s mind. Of course, what we actually mean ...
It’s 2018 and your customer doesn’t want to shop anymore, they want to experience. An increasingly demanding customer has meant that advancements in the world of eCommerce move at the speed of light. Whatever your brand, your eCommerce strategy now needs to be entirely integrated with other parts of your business. It should inform your ...
