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The future of advertising, or how Volkswagen killed creativity / Re-edited version, feat. Re-born to be Alive – UPDATED

The future of advertising, or how Volkswagen killed creativity / Re-edited version, feat. Re-born to be Alive – UPDATED

UPDATED – We just received an email from the guys at Duval Guillaume, saying that: ‘In this blogpost our newest campaign for Reborn To Be Alive (a non-profit organisation that focusses on organ-donation) is featured as one of the main examples of how advertising agencies “borrow” (funny/popular/creative/…) images to use in their campaigns, without asking permission (or ...

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Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

As we said elsewhere, there are some pretty awesome car slogans out there. A good slogan provokes: emotional reaction old-time memory imagination But, whilst Porsche, BMW, Aston Martin and Ferrari could do even without a slogan, as they sell top products every driver dreams of, if you have to market a car (or whatever product, for ...

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Myspace’s new marketing strategy: “We have your pics, please come back. PLEASE.”

Myspace’s new marketing strategy: “We have your pics, please come back. PLEASE.”

Remember when we talked about Myspace Tom, and the way is surfin’ through life, nowadays? While he’s “having it large” somewhere in the Southern Hemisphere, his brainchild is desperately trying to become cool again, and win back Tom’s former friend. Myspace’s new marketing strategy is kind of creepy. As TIME puts it: ‘Myspace hasn’t forgotten a single ...

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Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

A few weeks ago, Ogilvy & Mather broke the tragic news: ‘Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.   In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes ...

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Despite what you sell, Tumblr is good for your business. Very good.

Despite what you sell, Tumblr is good for your business. Very good.

We work in different sectors, with different clients, with different needs and different ideas of how a website / social media campaign / eCom should be like. Some of our clients wear ties, some sport Slayer t-shirts and bushy beards. Some want a creative approach to things, some prefer a scientific perspective.   Yet, one ...

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Christmas eCommerce: Keep it merry and stress-free!

Christmas eCommerce: Keep it merry and stress-free!

Research has shown that almost 56% of British consumers will be spending nearly half of their Christmas eCommerce shopping online this year. Others have also estimated that 8 out of 10 consumers will be considering online Christmas shopping. It is not surprising that British retailers have been investing a substantial amount of their efforts to ...

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Tesco Brand Relaunch inferno feat. NME, Siemens, and VOV.

Tesco Brand Relaunch inferno feat. NME, Siemens, and VOV.

Some are changing their look, some are just going for a session at the beauty parlour, some are coming back after years in the closet – it looks like recently the word has been “relaunch”, for a lot of brands, though. Voilà les news: From MediaTel: ‘IPC Media has announced a ‘major redevelopment’ of popular ...

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3 reasons we are VERY excited – app can change EVERYTHING!

3 reasons we are VERY excited – app can change EVERYTHING!

Now that we have your attention, we would like to say that said app is great, although we really don’t know if it will change everything forever. But yeah, it’s a great app, and we believe app can change everything! Potentially. So the new iPhone came out, gazillion Apple fans queuing for hours outside the ...

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