The psychology of design principles can have an important role in creating great user experience as some of these principles influence human behaviour. By understanding how different UX psychology principles can benefit your customers interactions with your brand it means that you can design products to elicit specific responses and actions from your users...
As is probably apparent, the holiday season is likely to be affected by the Coronavirus. The usual last-minute shopping worries, crowds of people rushing to malls and the standstill lines of consumers waiting to purchase items are likely to diminish as COVID-19 regulations will still be in place with recent spikes around the world. In response to this, digital use has kicked off as one of the most convenient ways people are now shopping...
If your company has been looking for new ways to attract an audience, taking on the pull marketing strategy may be the perfect solution to your business’ needs. Basically, this form of marketing relates to pulling consumers to your brand without them feeling forced to do so. The strategy works through showing customers what they want or may have been looking for without them realising, as well as gaining trust between brands and their existing audience...
Without a doubt, masks are important for everyone to wear, not only to protect themselves but the lives of others. The chances of people contracting the virus diminishes by 85% when both parties are properly wearing their masks. Although nothing will ever outweigh the benefits and safety the masks bring to communities, unfortunately, the beauty industry has been having a rough time dealing with its effects...
Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the values of their consumers, helping empathise with the crisis at hand...
Winter is just around the corner meaning that COVID-19 could create an even tighter grip on the possibility of brick-and-mortar stores’ reopening. These stores are already going through waves of opening and closing in response to the pandemic which makes it difficult for businesses to stay in the present and drive foot traffic in post-COVID-19 society...
Great service leads to loyal customers and an important part of this service includes returns. Although the process of returns ends in lots of hidden costs for eCommerce-based businesses, without the service, customers are likely to decide against purchasing items or will never return again to shop with that specific company. When it comes to loyalty with customers, burnt...
Digital transformation during COVID-19 has been one of the key factors in helping the retail industry stay productive during 2020. With all in-person stores having to close down for months as quarantine precautions were implemented worldwide, the growth of online shopping began to soar. By the end of this year, eCommerce sales...
Have you ever thought: how do consumers choose among products and services? What entices a consumer to pick one brand over another, or one version of a product in comparison to other alternatives? Is it a problem that consumers have too many choices...
In 100 years, think of that shirt you just bought having the ability to change colours based on the temperature of your body, the amount of light that’s hitting the fabric, or simply just for the sake of changing colours for style. This is possible because the future of clothing is nanotechnology...
