Unified commerce focuses on creating an environment where customers can fully experience a brand and in which retailers can then leverage a single, 360-degree customer view. Retailers must not only offer personalization online and in-store but also in the spaces between online research and in-store buying...
Social selling is the term given to selling online through social media. It’s a far more streamlined approach and, thanks to recent innovations such as chatbot checkouts or autofill for payment and delivery details, it now means that purchases rarely take more than just a handful of clicks ...
Staying ahead of the competition starts with being informed. Having as much information, data and statistics to hand means that the decisions you make will be based on facts that can guide your business strategies to see greater success ...
Have you ever been close to checkout, maybe with only one or two items in your cart, and right before checkout at the bottom of the page there are a couple of suggested items you could add? It’s a very common aspect of online shopping nowadays and it’s likely these products will be a part of the lower price range of the website’s products...
Customer experience for the next normal will be centred around a touchless future. The trend toward touchless technology and a contactless customer experience has been coming for as long as anyone can remember. However, the impact of COVID-19 on the contactless customer experience is now accelerating at a rapid rate...
Market demand is a crucial part of any business strategy and basically describes the demand for any given product and who wants to purchase it. A number of different factors are involved in working this out but it is determined by how willing consumers are to spend a certain price on a particular good or service. As market demand increases, naturally, so does price due to the higher interest...
From industries marketing their products on social media, pop-up shops, and advertisements, what does one specific industry do when purchasing factors depend on consumers having the ability to smell their product. What does that exact industry...
Change is, and always will be, a key element to the fashion industry’s identity. Year by year, season by season, fashion never stays still, therefore neither should your retail brand as the importance of understanding future retail website trends cannot be overstated...
Arguably no industry has been hit harder this year than the hotel and hospitality one. In many cases it has put an immediate halt on any potential way to earn money which is why having a hotel experience guide post Coronavirus is so important...
Currently, rapid retail is more important than ever meaning that businesses are constantly challenged by the ever changing nature of the industry and consumer behavior. To stay ahead of the game, retailers need to go beyond just providing a platform to create conversions, and instead focus on engaging with their customers to fost trust and credibility which leads to repeat customers...
