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How Luxury Brands Are Adapting To Lockdown

How Luxury Brands Are Adapting To Lockdown

The past few months have turned the business world upside down. Everyone has been affected by the COVID-19 outbreak which has subsequently caused a drastic change to consumer lifestyles. Naturally, brands, particularly luxury ones, must adapt to stay relevant during the COVID-19 pandemic where new and innovative strategies need to be facilitated. With lockdowns in ...

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10 Things to Focus on During Lockdown: How to Stay Positive, Productive and Engaged

10 Things to Focus on During Lockdown: How to Stay Positive, Productive and Engaged

Due to the Coronavirus outbreak, many people will now be forced into working from home for the foreseeable future. For some, this will be nothing new and a transition that will not change their routine too much, for others this will be an entirely new experience that can be difficult to handle and manage. With ...

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Know How These 6 Brands Are Reacting Digitally to Coronavirus

Know How These 6 Brands Are Reacting Digitally to Coronavirus

Currently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of businesses and brands are having to find new and innovative marketing ways to combat this difficult situation. One of the main methods they have found to do so is by utilising ...

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Live Video-Based Commerce: How Retailtainment is Next Big Thing

Live Video-Based Commerce: How Retailtainment is Next Big Thing

eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...

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Sustainability in Luxury Fashion: Top Brands and Their Sustainable Practices

Sustainability in Luxury Fashion: Top Brands and Their Sustainable Practices

The importance of sustainability in retail has never been so crucial, especially when it comes to fashion and luxury brands. In today’s world, sustainability is so much more than just a buzzword or marketing phrase; it’s now a way of life. It no longer just applies to an object being reusable or recyclable, instead, it ...

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10 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2020

10 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2020

To stay ahead in an ever-growing, ever-competitive marketplace, luxury fashion brands need to be aware of the relevant trends each year. It can be a difficult sector to navigate. Evolving channels and shifting markets offer great revenue opportunities whereas, on the other hand, global economic growth as a whole is slowing and industry competition is ...

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eCommerce Website Design Trends 2020: How Color Psychology is Vital

eCommerce Website Design Trends 2020: How Color Psychology is Vital

Having a well-designed website is incredibly important in regards to your companies success. But design features, capabilities and trends are perpetually evolving and if you don’t stay up to date with the latest eCommerce website design trends, it becomes very easy to fall behind to your competitors. Each year, new concepts and ideas are introduced ...

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Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive marketing. This is especially the case when we refer to fashion brands. Now it may seem slightly reductive to refer to inclusive marketing ...

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Millennial Shopping Trends: How Marketers Should Plan for 2020

Millennial Shopping Trends: How Marketers Should Plan for 2020

Millennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that every brand wants to win over. But the first trick in gaining their loyalty involves getting their attention and, much more importantly, maintaining it. This is not an easy task ...

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