A digital transformation strategy is a plan of action that describes how a retail company needs to strategically reposition itself in the digital economy. As time goes on, customer habits change, and this causes retail businesses to alter the way they operate as well...
Consumers are increasingly comfortable shopping for jewellery online and are making many more major purchases online since the pandemic than five years ago. Online jewellery sales are expected to grow at an average of 3.9% per year from 2012 to 2021, with the market expected to reach £21.4 billion by 2022. So, what trends do we expect to see in the jewellery market in 2022 and beyond...
Streetwear is one of the most eye-catching fashion trends of recent years. It's about making, promoting, and selling casual wear in a new way that surpasses traditional retail channels. Streetwear is a fast-growing industry worth an estimated $309 billion that has exploded in popularity since 2017, with a 157% increase in searches for both proprietary and non-branded streetwear terms...
TikTok analytics can help you to achieve more success on the platform because you can understand how TikTok is being used by your followers. You can measure weekly and monthly growth, view insightful data about who watches your videos, discover total video playtime, and much more. You can then use this to make intelligent decisions that drive your brand’s TikTok efforts forward...
Customers today have multiple devices and interact with brands across multiple channels. Gone are the days of the linear consumer journey. Google understands that the customer journey landscape has changed, which is why they have announced new Performance Max features. These features are focused on finding a viable mix of inventory and ad formats to achieve the best possible results...
No matter whether you sell hair accessories or the latest gadgets, you will want to make sure the buyer’s experience is as pleasant, convenient, and efficient as possible. One of the ways that this can be achieved is by implementing a one-click checkout option...
TikTok offers many opportunities for luxury brands, including collaborations with influencers, paid campaigns, and content creation that has taken root from behind-the-scenes videos to LIVE events. Burberry, Louis Vuitton, and Fenty Beauty, among others, are all paving the way for luxury brand TikTok...
To put it simply, it is an enhanced kind of shopping experience. It is taking two types of retail, grafting them and giving the customer a shopping experience that is practical, easy and fast. Frictionless is a shopping experience that opts for a fluid, uninterrupted flow, from the get into the go out...
A high-end flower shop business plan will play a huge role if you are searching for ways to stand out, grow, reach a wider audience, communicate your uniqueness! It will allow you to rise higher in an ecosystem that is challenging and demanding. Social Media has become the space where all our needs, wishes and searches are being covered. Florist social media marketing will make a difference! Instagram, Tik Tok or Facebook. Follow, be followed, tag, publish and share...
This footwear is known for its unique and enhanced qualities that include material, durability, and comfort, which is a major factor driving the growth of the market. Growing preference for attractive luxury footwear as a status symbol as well as the inclination of consumers towards flaunting various international brands are driving the product demand...
