For the luxury watch industry, it’s one that has seen an increase in growth due to the way brands have been adapting to this new way of existing on the market since COVID. From celebrity endorsements to influencer marketing, there are many efforts being made to make sales...
When it came to the retail market, the industry took a hit, just like many other industries during COVID-19. In regards to luxury retail, the market has returned to it’s pre-pandemic state. However, that doesn’t mean that businesses can relax and continue as they did before the pandemic...
Instagram is one of the most popular platforms where social media is concerned. For that reason alone, there are more users on Instagram than ever before and that means there’s more competition...
Content marketing is constantly shifting in new directions, across many industries that exist online. With the introduction of new social media platforms and features, the types of content that you can share with the audience is growing...
Artificial intelligence offers a new kind of customer experience that’s elevated and more immersive than ever before. When it comes to it’s impact, AI has had a significant one across many industries, including that of marketing in particular...
Online shopping increased dramatically during 2020, while the majority of us were stuck at home. Many businesses that may not have previously been online then taking the plunge and, as a result, invested in making their shopfront accessible within a few clicks. To do so, many used Shopify. Currently, there are 2,297 million active websites using Shopify, meaning you will most likely be shopping on sites that use Shopify...
Customer loyalty is something that we’ve all heard of and, in everyday life, it’s something we all take part in. Think about it, more often than not, you’ll have a go-to supermarket for your regular shop, a preferred retailer for shoes or clothes, you probably even have a proffered tea or coffee brand – all of this is part of being loyal to a brand...
It will come as no surprise that online shopping is on an all-time high. After spending months in our homes during the pandemic, the majority of us turned to online shopping, whether that was to order essentials or to treat ourselves while we were at home with a lot of time on our hands...
Luxury is a word that we may have used to describe lots of things in the past, but when it comes to marketing, it has its own meaning entirely. Luxury products are those that stand out, that differs from anything else on the market, showing your status and style...
The Spark AR feature enables video call filters that could mean a big thing for retailers looking to boost traffic and drive sales on this social media platform. For creators in general, it’s a new way for them to connect with their audience.
