Customer loyalty is something that we’ve all heard of and, in everyday life, it’s something we all take part in. Think about it, more often than not, you’ll have a go-to supermarket for your regular shop, a preferred retailer for shoes or clothes, you probably even have a proffered tea or coffee brand – all of this is part of being loyal to a brand...
It will come as no surprise that online shopping is on an all-time high. After spending months in our homes during the pandemic, the majority of us turned to online shopping, whether that was to order essentials or to treat ourselves while we were at home with a lot of time on our hands...
Luxury is a word that we may have used to describe lots of things in the past, but when it comes to marketing, it has its own meaning entirely. Luxury products are those that stand out, that differs from anything else on the market, showing your status and style...
The Spark AR feature enables video call filters that could mean a big thing for retailers looking to boost traffic and drive sales on this social media platform. For creators in general, it’s a new way for them to connect with their audience.
The world of augmented reality (AR) is growing at a rapid pace – both Facebook and Snapchat have already started creating AR experiences for their own apps. It should come as no surprise that TikTok, a platform where users share short video clips, is currently looking into doing the same...
In order to create a profitable luxury furniture marketing strategy, you need to think about the bigger picture. It’s about more than simply creating beautiful furniture; it’s about reaching your target audience and building relationships with them...
The intimate apparel industry has gone from being viewed as a necessity referred to as “foundation garments” and “unmentionables” in hushed tones, to being a developing segment of the fashion world and a pillar on runways...
The holiday season is fast approaching, which means that the season for gift shopping is technically already here. Consumers have become a lot savvier when it comes to gift shopping. Many people are choosing to order holiday gifts online to avoid congested stores...
