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Jessica White profile

Jessica White

Jessica is a creative content intern writer for creative digital agency Appnova, based in London. She writes a variety of content based on current trends within the digital world, providing insight into a range of topics from eCommerce to marketing and design.

Instore-Checkout

Future of In-store Checkout: What Does It Look Like?

23/12/2019 0 Comments By Jessica White Reading Time: 4 Minutes

With new cashless payments becoming readily available, we are quickly becoming a cashless society, and the retail environment is continuously changing to accommodate new shopping habits and self-checkout trends. There are many payment options currently used, from credit and debit cards, to E-wallets that can connect to smartphones and watches. Alongside this, companies are developing ...

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sustainabity fashion

Consumers and Sustainability: How Environmental Concerns Are Changing Shopping Habits

22/12/2019 0 Comments By Jessica White Reading Time: 7 Minutes

The environmental concerns we’re facing today require new ways of thinking and acting in our consumer and business lifestyles. Organisations and climate experts are urging us to make drastic changes, and many are listening and changing their shopping habits...

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igor-miske-207639

How Can eCommerce Maturity Models Improve Sales?

01/12/2019 0 Comments By Jessica White Reading Time: 3 Minutes

With competitors and marketing campaigns on every corner, the world of eCommerce is a huge. In fact, eCommerce sales this year alone are expected to account for 13.7% of retail sales worldwide, and are set to rise to 17.5% by 2021. With ever-changing ways users find products, it’s important to keep up-to-date to compete for ...

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Facebook-New-Branding

What Marketers Should Know About Facebook Rebranding

21/11/2019 0 Comments By Jessica White Reading Time: 4 Minutes

When it comes to rebranding, it’s important to get it right. You are essentially changing the business image and the face of your company that your user’s associate with you. Businesses need to rebrand eventually, whether they create a new name, logo or changing the design; it is a good way to reestablish yourself from ...

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