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How to Pick the Right eCommerce Platform for your Fashion Brand

How to Pick the Right eCommerce Platform for your Fashion Brand

There are seemingly millions of different considerations when it comes to choosing the right eCommerce platform for your brand’s online store. How can I successfully drive conversion? Which platform is the most customisable? What about SEO? How much is it going to cost? And there’s a world of options – between Magento, Shopify, WooCommerce, Opencart, ...

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How To Choose the Right Creative eCommerce Agency for your Fashion or Lifestyle Brand

How To Choose the Right Creative eCommerce Agency for your Fashion or Lifestyle Brand

Fashion saw incredible growth across categories over 2017. Luxury, sports and fast fashion brands saw the largest growth over the first half of 2017 – with LVMH, Inditex and Nike occupying the coveted top three spots. As a fashion or lifestyle brand, you’re in a good place right now. Sure, it’s a crowded market, but ...

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5 key Tactics for Growing a Fashion Brand Through Social

5 key Tactics for Growing a Fashion Brand Through Social

The global use of social networks increased by 3.4%, to 36.6 million users in 2017. You’ve heard it before, but we’ll say it again anyway: effective marketing is an essential part of your fashion brand’s social media strategy. With 98% of online shoppers also social media users and over half of all of them following ...

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What does the Facebook News Feed Change Mean for #BrandedContent?

What does the Facebook News Feed Change Mean for #BrandedContent?

On January 11, Mark Zuckerburg updated his status, confirming plans to change the algorithm used to prioritize organic content shown in the Facebook News Feed. The new algorithm is assumed to re-prioritize content published by a user’s friends and family, i.e. actual people that they actually know opposed to brands. Posts which have received active engagement ...

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What Does Influencer Marketing Look Like in 2018?

What Does Influencer Marketing Look Like in 2018?

2017 was the year that influencer marketing became a prerequisite. An industry now worth around $1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated ...

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How Should We Measure the Success of Creative Digital Campaigns?

How Should We Measure the Success of Creative Digital Campaigns?

Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...

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How Voice Technologies will Change the World

How Voice Technologies will Change the World

The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly the same way, but we’ll interact with services and apps through just the one interface. And guess what? This time it’s a super ...

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The Return of IRL Retail | Appear Here on Pop-up Stores & Brand Experiences

The Return of IRL Retail | Appear Here on Pop-up Stores & Brand Experiences

There’s a caveat worth considering for retail brands going all in on digital, and it’s this: customers haven’t stopped liking things that happen offline. In fact, 70% of the oh-so-valuable millennial generation say that they prefer buying experiences over products. And over recent years, there’s a growing feeling that the online offering is just one ...

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What you Should Know about Magento Commerce Starter Edition

What you Should Know about Magento Commerce Starter Edition

Magento has become something of a platform pacemaker. And the latest in a series of game-changing launches came a couple of weeks ago, in the form of Magento Commerce Starter Edition. The younger sibling to Magento Commerce Professional Edition, the Starter Edition rounds out the platform’s Cloud offering. It’s a solution intended for smaller businesses: ...

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