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Effective Storytelling Techniques for Luxury Brands

Effective Storytelling Techniques for Luxury Brands

In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social media, if luxury brands want to stay luxury, they need to effectively engage, interact and influence their target audience. Their online presence isn’t ...

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5 Trends You Should Consider When Redesigning your eCommerce Website in 2019

5 Trends You Should Consider When Redesigning your eCommerce Website in 2019

Did you know that 29% of small businesses don’t have a professional website? What about the fact that 75% of users make judgments about a company’s credibility based on their website’s design? No? Hmm. Did you also not know that 48% of visitors consider a website’s design to be the most telling factor about their ...

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How to Modernise Your Traditional Brand Through Digital Marketing

How to Modernise Your Traditional Brand Through Digital Marketing

The word, tradition, and its variants can be a bit tricky because of what they imply: something long-established that comes with special significance. Because of this, efforts to change something that’s viewed as “traditional” are usually met with resistance. While it’s true that some traditions should definitely be kept alive, this doesn’t stand for traditional ...

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