Tom Hoare is a creative content writer and he loves writing, photographic, and video content creation specialising in luxury brands and technology.
Increasing numbers of consumers are shopping online, and 2018 stands to be a bumper year for the growth of online shopping in the UK Online retail offers the consumer increasing choice as well as the ability to deal hunt for the best price. The power isn’t entirely in favour of the consumer, however. Affordable and ...
In 2017, Bitcoin, and cryptocurrency in general, firmly planted themselves into the mainstream news cycle. Reporting mostly consisted of speculative hype, some critical, some optimistic, about the future of Bitcoin as a legitimate currency and its potential to revolutionise the world’s financial systems. Some saw an opportunity for a new, secure, decentralised monetary system, others ...
Founded in 2010 by Patrick and John Collison, Stripe went head to head with web payment giant Paypal. Their niche was to offer an achingly simple e-commerce payment system that could be integrated into a website with little more than a few lines of code. Today, e-commerce is a $2 trillion global industry, and over ...
If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to ...
Yesterday, Microsoft announced that its pioneering graphics program MS Paint would no longer be included in future versions of Windows. Due to Paint’s simplicity and ease of use, it garnered a worldwide fan base, many of whom took to social media to lament the fate of one of the most iconic computer programs ever created. ...
Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s ...
Helvetica. It’s the design equivalent to Marmite. Some love it. Others can’t stomach it. There is no denying, however, that it’s one of the most iconic fonts to have existed (sorry Comic Sans). Originally designed in 1957 by Swiss typographer Max Miedinger, 2017 marks Helvetica’s 60th Birthday. Miedinger’s aim was to create a typeface which ...
‘Social media is about social science, not technology’ – @briansolis This infographic lays out social commerce routed in social psychology. Today, shopping and social cannot be separated. Almost 81% of SMEs use social media. And 94% of them use social media for marketing purpose (Mashable). What can psychological reasoning tell us? – It reveals a ...
