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Waka

The future of minimalist web design: Google’s material web design

11/12/2016 0 Comments By Waka Reading Time: 2 Minutes

It was last year when Google introduced ‘Material Design’ - a new design lingo that was praised for changing the game. But it wasn’t until recently Google has started testing material design on their desktop search results page to a handful number of users, according to Android Authority.

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App, emoji and VR: How beer marketing taps into the digital zeitgeist

01/11/2016 0 Comments By Waka Reading Time: 3 Minutes

The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.

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Luxury brand eCommerce – how to drive highly coveted customers to your site?

17/10/2016 0 Comments By Waka Reading Time: 3 Minutes

Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.

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Grid-based design: Thinking grids in interactive web design

02/10/2016 0 Comments By Waka Reading Time: 3 Minutes

Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.

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Five of the best IKEA marketing campaigns ever

13/09/2016 0 Comments By Waka Reading Time: 4 Minutes

5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers?

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Domino’s shows how pizza marketing should be done

06/09/2016 0 Comments By Waka Reading Time: 2 Minutes

Whilst some restaurant chains tend to piggyback off the constantly changing digital landscape, Domino’s doesn’t shy away from employing the innovative marketing tactics. So what are the most-buzzed and exciting pizza marketing campaigns of all time by Domino’s?

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fitness-tracker-market

Fitness tracker market – Can it become mainstream?

18/08/2016 0 Comments By Waka Reading Time: 3 Minutes

The recent forecast says that the wearable market will reach 7.1 million units just in Western Europe. The numbers appear less significant compared to the sales of smartphones. Yet, the statistics indicate the growing trend ahead as more and more people are showing interests in spending on wearables (via The Verge). Despite the average price increase, the sales are skyrocketing and demand is obviously swelling.

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Is Yahoo doomed? – Shifting focus on valuable content marketing

09/08/2016 0 Comments By Waka Reading Time: 3 Minutes

It's been four years since Marissa Mayer took the reins as the CEO of Yahoo Inc. Despite the earlier expectations, changes have been taking place rather slowly, if not at all. The company's underlying business challenges turned out to be way more gigantic. So is Yahoo doomed?

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A quick SEO guide for blogs: how to let more people find your blog

02/08/2016 0 Comments By Waka Reading Time: 2 Minutes

SEO guide for blogs: quite a number of people misunderstand that SEO is something that can be set up or fixed in a very short-term by simply hiring an SEO agency. What many people don’t see is that it is rather a long-term investment - you plant the seeds and nurture it.

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Menswear eCommerce: Finding best fitting suits made easy online

26/07/2016 0 Comments By Waka Reading Time: 3 Minutes

The ‘suit revolution’ has quietly been disrupting the traditional bricks and mortar stores, particularly those who have inherently relied on a high-end image. As the young male shoppers are turning to eCommerce for a quick and efficient solution to shop, online stores for custom tailored suits seem to fit right into their needs.

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