Revenue in the eCommerce market is forecasted to reach $4.11 trillion in 2023. This is clearly an industry with limitless potential. The industry is made up of a wide range of businesses, from retail and subscription to wholesaling and drop shipping. Irrespective of the part of the market you want to tap into, one thing you’ll need to decide on is which platform to use. From BigCommerce and Shopify to Wix and Squarespace, there are many options to choose from...
Sales tracking is an important practice for any type of business, regardless of size or industry, because it provides valuable insights into the effectiveness of the company's sales strategies and helps identify areas for improvement.In this post, we’ll explain more about eCommerce sales metrics, highlighting 15 eCommerce metrics and KPIs to follow...
Brand awareness refers to the extent to which consumers are familiar with a particular brand and its products or services. It is a crucial aspect of marketing, as it can influence consumer behaviour and purchasing decisions. 89% of marketers have said that building brand awareness is their top goal...
The eCommerce evolution began in 1991 when the Internet was made available for commercial use. By 2000, security protocols like DSL and HTTP were introduced, helping to ensure secure electronic transactions. Since then, there have been many innovations and trends that have progressed the eCommerce sector further...
A mental model represents a user’s perceived reality. It’s all about what a user thinks about a system based on what they think they already know about and their past experiences. Mental models are used in many industries today, such as psychology, business, and technology. They help to describe how a user defines the steps needed around a specific task...
Customers increasingly value experiences, rather than things. With this backdrop, we’re noticing a shift in the way that consumers spend their money. If you can provide a fantastic experience, you can be sure that customers will purchase from you again. This is why humanising your brand so you can connect with customers is key. Brand humanisation means adopting a more personable and relatable communication style when you interact with your customers, rather than the usual business jargon...
Livestreaming has taken off in recent years. This refers to recording and broadcasting media simultaneously in real-time over the Internet. Livestream shopping, or live shopping, is a marketing strategy whereby a host promotes products through a live video. The host can be someone who works for the business, a celebrity, or an influencer. Livestream shopping involves delivering video and audio content to your audience simultaneously while it’s being recorded...
A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app. The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease...
Think about your online experience. When you land on a website that’s difficult to use or fails to load properly, it becomes virtually useless, right? You probably hit the back button and look for another website to satisfy your needs. Technology only works when it provides an outstanding customer experience. This is why digital experience design is of huge importance. It’s a powerful design, which is strongly linked to the needs of your customers and the expectations they have...
Mobile ecommerce, otherwise known as m-commerce, is thriving at the moment. This is a form of online shopping that happens on a mobile device. The mobile ecommerce market size reached a value of $833.9 billion back in 2021. It’s anticipated that this will reach $4,711.9 billion by 2027, meaning a 33.46% CAGR during this period...
