Marketing for the media and entertainment industry is very different than it was 15 years ago, and there is a need to adapt to digital marketing. In the past, entertainment and media used traditional marketing techniques for advertising purposes. TV shows and movies focused solely on TV advertising, for example, stick to their own...
Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...
It's been four years since Marissa Mayer took the reins as the CEO of Yahoo Inc. Despite the earlier expectations, changes have been taking place rather slowly, if not at all. The company's underlying business challenges turned out to be way more gigantic. So is Yahoo doomed?
As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?
“Big brands need a big media agency.” - Not anymore, as technological shifts have rendered this assumption obsolete. As advertising and marketing are expanding beyond television and print ads to Twitter and blogging, many well-established brands are turning to more specialised and personalised boutique agencies.
Here is a good case study when it comes to content marketing: Jetsetter's blog. On their website you will find “Hotel deals and vacation homes”, but also a no-nonsense, unusual and cool blog, aka the Travel Magazine.
Internet is a new human habit. Come on, what is the first thing you do after you wake up and get out of your bed? Do you go straight to your smartphone to check your emails? Or probably Twitter? And do you find yourself going back on Google every 10 minutes? Because I do. OK, ...