Sales tracking is an important practice for any type of business, regardless of size or industry, because it provides valuable insights into the effectiveness of the company's sales strategies and helps identify areas for improvement.In this post, we’ll explain more about eCommerce sales metrics, highlighting 15 eCommerce metrics and KPIs to follow...
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?