It will come as no surprise that online shopping is on an all-time high. After spending months in our homes during the pandemic, the majority of us turned to online shopping, whether that was to order essentials or to treat ourselves while we were at home with a lot of time on our hands...
Social media is the future, they say. Surely Facebook is the new communication hub and Tumblr seems like the place where cool kids hang out. But does that make email marketing old fashioned? Are young people shifting to Tumblr and Vine rather than emails to find out about their favourite brands?