Are you ready to launch your fashion brand? If so, you're about to start an incredibly exciting journey! However, it's not without its challenges. After all, if it were easy, we'd all be doing it, right? Here at Appnova, we've had the pleasure of working with some truly amazing and inspirational fashion brands, from Thaden to Amy Henley...
The fashion industry has seen a significant shift with the rise of Direct-to-Consumer (DTC) brands, which bypass traditional retail channels to sell directly to customers. This model has been gaining a lot of traction, with the DTC online apparel market expected to grow by 14.2% annually over the next couple of years...
The world of fashion has always been about movement and change. With the digital revolution, the industry has donned a new outfit - eCommerce. A shimmering blend of style and technology, fashion eCommerce is the modern-day stage where brands showcase their collections, not on the runway, but on scrolling screens of devices worldwide.
The year 2023 is around the corner and luxury fashion brands will be looking for a luxury marketing plan that will bring them the expected results. For centuries, the meaning of luxury has remained the same. People perceive them as status symbols, both in terms of power and money...
3D printing has evolved over the last five years and is continuing to grow at a rapid pace. The industrial manufacturing sector is helping develop final products that are done at a low-volume tooling and fixtures that are ultimately a lot more cost-effective than the traditional methods used...
The intimate apparel industry has gone from being viewed as a necessity referred to as “foundation garments” and “unmentionables” in hushed tones, to being a developing segment of the fashion world and a pillar on runways...
Digital clothing is potentially the future of fashion technology and could well be an incredibly lucrative opportunity for businesses out there. It is arguably the natural reaction to the rise of fast fashion, increasing carbon footprint the industry has on the environment and one-off clothing items that have become prevalent across the whole industry...
Currently, rapid retail is more important than ever meaning that businesses are constantly challenged by the ever changing nature of the industry and consumer behavior. To stay ahead of the game, retailers need to go beyond just providing a platform to create conversions, and instead focus on engaging with their customers to fost trust and credibility which leads to repeat customers...
Data Analytics has enriched many industries and eCommerce is no exception. Looking at the eCommerce fashion industry analysis, the market keeps constantly shifting, as machine learning and other technologies significantly improve efficiency and retrieve information to transform data into valuable insights. No one struggles with collecting data, because data is everywhere. The trouble is, that ...
Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and luxury brands like Harvey Nichols, Charlotte Tilbury and Rebecca Minkoff have all turned to Magento Commerce to power their eCommerce experiences. Why Magento? ...