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Blog

Facebook Shops 101 Everything You Need To Know As An Ecommerce Business

Facebook Shops 101: Everything You Need To Know As An Ecommerce Business

04/12/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

It probably doesn’t need saying, but Facebook is the largest social network in the world. With over 1.7 billion people logging onto the site daily across a variety of different platforms, the average user ends up spending just under an hour on the platform each day...

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influencers

How Influencers React to COVID-19: A Survival Guide

20/07/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

Many countries have been on the brink of a recession since the outbreak of the Coronavirus. Efforts at trying to stay afloat during the crisis have ultimately resulted in some pretty unpleasant statistics. It has led to employees being either furloughed or let go, world economics are plummeting, and 52% of executives worldwide have said ...

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YouTube Advertising

How to Use YouTube Advertising for Your Fashion Brand

20/02/2019 0 Comments By Karolina Sposob Reading Time: 9 Minutes

Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...

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Why Should We Partner With Influencers

Why Should We Partner With Influencers?

30/01/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Developing a dedicated audience is certainly a challenge for many brands and it can take months or even years. What if we said there is a solution which gives you a chance to borrow someone else’s followers instead? It is called influencer marketing, which according to Forbes, is a relationship between a brand and an ...

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Facebook News Feed

What does the Facebook News Feed Change Mean for #BrandedContent?

28/01/2018 0 Comments By Kate Fairman Reading Time: 3 Minutes

On January 11, Mark Zuckerburg updated his status, confirming plans to change the algorithm used to prioritize organic content shown in the Facebook News Feed. The new algorithm is assumed to re-prioritize content published by a user’s friends and family, i.e. actual people that they actually know opposed to brands. Posts which have received active engagement ...

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Design Politics

How Design Engages with the Cultural & Political Climate

11/01/2018 0 Comments By Kate Fairman Reading Time: 3 Minutes

Design, in its many myriad forms, as a mirror to the cultural and political climate is not a new idea. From architecture to fashion, all forms of creation are in some way the result of the circumstances that produced them. In fact, many of these forms are so tied to the zeitgeist, that they become ...

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digital creative campaigns

How Should We Measure the Success of Creative Digital Campaigns?

14/12/2017 2 Comments By Kate Fairman Reading Time: 2 Minutes

Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...

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How Customer Experience Became Adobe’s Favourite Buzzword

08/06/2017 0 Comments By Tom Reading Time: 3 Minutes

Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s ...

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5 User Generated Campaigns That Rocked

19/04/2017 0 Comments By Jenny Stark Reading Time: 3 Minutes

People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked.

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Five of the best IKEA marketing campaigns ever

13/09/2016 0 Comments By Waka Reading Time: 4 Minutes

5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers?

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