2022 was the year that influencer marketing became a prerequisite. An industry now worth around $21.1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated marketplace with a reputation not helped by ambiguity over what the term influencer actually means...
Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.
App vs. Web: while mobile apps are still popularly used in our life, that doesn’t necessarily make mobile apps the top marketing priority over responsive websites.
In the face of growing food delivery startups, how is technology changing the traditional food businesses? Food and technology used to be an unlikely match. But today, some food startups are even shaping the lifestyles of people.