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Category: Apps

INFLUENCER MARKETING

What Does Influencer Marketing Look Like in 2018?

02/01/2018 0 Comments By Kate Fairman Reading Time: 3 Minutes

2017 was the year that influencer marketing became a prerequisite. An industry now worth around $1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated ...

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Mobile live-streaming marketing: The fall of Meerkat

04/04/2016 0 Comments By Waka Reading Time: 3 Minutes

Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.

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App vs. Web: Why native app has not yet defeated mobile web.

13/01/2016 0 Comments By Waka Reading Time: 3 Minutes

App vs. Web: while mobile apps are still popularly used in our life, that doesn’t necessarily make mobile apps the top marketing priority over responsive websites.

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Food and technology: The impact of digital on food business.

01/06/2015 1 Comments By Waka Reading Time: 3 Minutes

In the face of growing food delivery startups, how is technology changing the traditional food businesses? Food and technology used to be an unlikely match. But today, some food startups are even shaping the lifestyles of people.

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