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Category: Content

7 Content Marketing Tips from Entertainment Industry to Gain More ROI in 2023

7 Content Marketing Tips from Entertainment Industry to Gain More ROI in 2023

27/03/2022 0 Comments By Ghia Marnewick Reading Time: 8 Minutes

Marketing for the media and entertainment industry is very different than it was 15 years ago, and there is a need to adapt to digital marketing. In the past, entertainment and media used traditional marketing techniques for advertising purposes. TV shows and movies focused solely on TV advertising, for example, stick to their own...

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How Brands Can Leverage Storytelling During The Pandemic

How Brands Can Leverage Storytelling During The Pandemic

29/10/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the values of their consumers, helping empathise with the crisis at hand...

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Stories that will take you to the top – SEO for digital storytelling

11/06/2014 0 Comments By Waka Reading Time: 3 Minutes

To blog or not to blog. That is the wrong question. The right one should be: is your blog visible at all? And replace blog with website, e-commerce or even social media. Today, consumers are no longer a passive entity who absorbs everything that marketers say. They are paying less attention to traditional advertising. What ...

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How to turn your content into consumer habits?

23/03/2014 0 Comments By Waka Reading Time: 3 Minutes

Internet is a new human habit. Come on, what is the first thing you do after you wake up and get out of your bed? Do you go straight to your smartphone to check your emails? Or probably Twitter? And do you find yourself going back on Google every 10 minutes? Because I do. OK, ...

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