In the vibrant world of product development, staying ahead of the curve is not just an advantage - it's a necessity! One of the most powerful ways of doing this is using data to inform your design choices. This ensures that the products you create resonate more deeply with your users. We leverage the power of data here at Appnova, but it is relevant and essential across all industries...
I’m sure you’ve landed on a website before, and thought, “Wow” - what you’re looking at and interacting with is just a level above the rest, right?And, I’m also sure that this is what you want for your own online presence! Well, what if I told you that the secret sauce isn’t just about having the best tech or the flashiest features?...
Another year is upon us, and as we wish Happy New Year to all of our clients and followers here at Appnova, it gives us the perfect chance to look ahead and discuss what’s happening in the web design industry at the moment. What are the latest web design statistics? Just how important is the design of your website in 2024? What trends should you be on the lookout for?...
Did you know that investing in User Experience (UX) has a 9,900% return on investment? When you combine this with the fact that the average consumer abandons five purchases every year due to a poor website, it’s not hard to see why UX is something you need to take very seriously!
Brand awareness refers to the extent to which consumers are familiar with a particular brand and its products or services. It is a crucial aspect of marketing, as it can influence consumer behaviour and purchasing decisions. 89% of marketers have said that building brand awareness is their top goal...
A mental model represents a user’s perceived reality. It’s all about what a user thinks about a system based on what they think they already know about and their past experiences. Mental models are used in many industries today, such as psychology, business, and technology. They help to describe how a user defines the steps needed around a specific task...
A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app. The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease...
AI and graphic design work together to simplify your creative workflow. Machine learning helps reduce manual labour and allows people to focus on the big picture. You can create a complete marketing campaign in 2 minutes using AI graphics tools. AI and UX are a powerful combination with a very bright future. AI improves UX design by providing ways to identify and meet user needs...
Due to the Coronavirus outbreak, many people will now be forced into working from home for the foreseeable future. For some, this will be nothing new and a transition that will not change their routine too much, for others this will be an entirely new experience that can be difficult to handle and manage. With ...
The importance of sustainability in the retail industry is globally rising to be a very vital consideration when creating a business plan. The integration of sustainability efforts is spreading tremendously, and through it, companies are not only gaining customer respect and loyalty, but also starting a movement in helping the environment. In this post, we ...