Brand awareness refers to the extent to which consumers are familiar with a particular brand and its products or services. It is a crucial aspect of marketing, as it can influence consumer behaviour and purchasing decisions. 89% of marketers have said that building brand awareness is their top goal...
A mental model represents a user’s perceived reality. It’s all about what a user thinks about a system based on what they think they already know about and their past experiences. Mental models are used in many industries today, such as psychology, business, and technology. They help to describe how a user defines the steps needed around a specific task...
A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app. The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease...
AI and graphic design work together to simplify your creative workflow. Machine learning helps reduce manual labour and allows people to focus on the big picture. You can create a complete marketing campaign in 2 minutes using AI graphics tools. AI and UX are a powerful combination with a very bright future. AI improves UX design by providing ways to identify and meet user needs...
Why is hashtag hijacking a marketing gamble? There are some good reasons why hashtag hijacking can be considered as a bad marketing move. It’s not only unfortunate for those whose hashtags being hijacked but also harmful to those who want to use hashtag hijacking as a way to boost their online visibility. Having said that, many ...
Does your logo visually communicate with your consumers? Does your logo offer a sense of trust? Or can it put a smile on consumers’ face? Powerful logos can actually ‘trigger an emotional response’, says Brand Story. Not just that. Apparently, exposure to specific logos like Apple and IBM can shift our behaviours (Brand Story, Wall ...
