As marketers, we use storytelling to help customers understand our products. We use storytelling to build transparency and trust with consumers. We use stories to pitch and persuade. Without a good story, what makes your business different from the rest?
As the festive glitter settles and the holiday decorations come down, retailers and e-commerce platforms alike pivot to one of the most underrated yet vital retail periods: the post-holiday shopping season. It's a time when consumer behaviour shifts from the generosity of gifting to the self-focused pursuit of bargains and unfulfilled wish lists...
Luxury lifestyle marketing, a world where opulence meets sophistication, is a unique facet of branding that transcends traditional advertising. It's not just about selling a product; it's about selling a dream, an aspiration...
Website load time is the interval between a user clicking on a website link or entering a URL and the complete loading of that page on their device. It might sound technical and mundane, but in the fast-paced world of the Internet, every second counts. Here's why Impatience is real! A delay of just 1 second in page response can lead to a 7% reduction in...
The start of the story for digital marketing can be traced back to the late 1990s and early 2000s. Since then, a lot has changed!Over the last two decades, digital marketing has evolved from simple email campaigns to sophisticated, multi-channel strategies harnessing the power of data analytics and automation...
The world of fashion has always been about movement and change. With the digital revolution, the industry has donned a new outfit - eCommerce. A shimmering blend of style and technology, fashion eCommerce is the modern-day stage where brands showcase their collections, not on the runway, but on scrolling screens of devices worldwide.
The global beauty and cosmetic industry brings in a revenue of $571.10 billion. The industry is clearly thriving at the moment! One of the reasons why this market is flourishing is because of celebrity endorsements. We’re seeing an increasing number of celebrities recommend health and beauty products, and this is driving purchases...
We spend a huge amount of time on social media today. In fact, research shows we spend roughly 2 hours and 31 minutes every single day on social media platforms. Savvy businesses are taking advantage of this with social commerce, which combines social media and e-commerce in a brilliant fashion...
GA4, or Google Analytics 4, is the newest version of Google's analytics platform. It is designed to provide businesses with more advanced and comprehensive insights into user behavior and website/app performance. It allows businesses to track and analyse user interactions across multiple platforms, such as websites, mobile apps, and offline channels, providing a more holistic view of customer journeys.GA4 also emphasises privacy by incorporating privacy-centric features like data deletion controls and advanced consent management tools...
Visual storytelling is a powerful tool for marketers to communicate their brand message and engage their target audience. It involves using visual elements such as images, videos, graphics, and animations to convey a narrative or tell a story. The importance of visual storytelling in fashion marketing lies in its ability to capture and retain the attention of the audience. Visual content is processed faster by the human brain than text, making it more effective at conveying information and emotions. It can also evoke a greater emotional response from the viewer, which can help to build brand affinity and drive sales...