It’s a difficult, uncertain time for everybody at the minute. In our current state of unpredictability, it can be hard to know what the right thing to do is in relation to your business. You don’t want to be seen as trying to capitalise on a disaster but at the same time, you don’t want ...
eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...
To stay ahead in an ever-growing, ever-competitive marketplace, luxury fashion brands need to be aware of the relevant trends each year. It can be a difficult sector to navigate. Evolving channels and shifting markets offer great revenue opportunities whereas, on the other hand, global economic growth as a whole is slowing and industry competition is ...
Millennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that every brand wants to win over. But the first trick in gaining their loyalty involves getting their attention and, much more importantly, maintaining it. This is not an easy task ...
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
The word, tradition, and its variants can be a bit tricky because of what they imply: something long-established that comes with special significance. Because of this, efforts to change something that’s viewed as “traditional” are usually met with resistance. While it’s true that some traditions should definitely be kept alive, this doesn’t stand for traditional ...
A lot of people think of marketing as a singular venture that’s approached uniformly across businesses, albeit with a few differences derived from industry. They think that, because the end-goal with marketing is to promote and sell a product or service, the way of doing so will always be the same. They are wrong. While ...
“It’s not easy to operate a business, especially when you’re worried about the guy down the street taking customers away from you.” – Neil Patel eCommerce is rife with competition. An eCommerce agency here, an agency there, agencies everywhere. And just when you think you have a good lay of the land, another one pops ...
Whether you’re ready for it or not, the future of retail is in voice search. With large technology corporations pumping out digital assistants, and brands integrating voice technology into their mobile apps, users’ access to the internet will soon be completely hands-free. In fact, Gartner predicts that by 2020, 30% of all searches will be ...
With the rise of digital assistants comes the rise of digital voice search! Users everywhere are now opting to speak queries instead of typing them out, and according to Search Engine Watch, 35x more voice searches than when the technology was originally launched in 2008. Plus, as of January 2018, over one billion voice searches ...
