In 2017, retail eCommerce sales amassed over £1.7 trillion and, by 2021, this number will almost double to £3.3 trillion worldwide. But with so much business happening online, it makes the digital space all the more competitive for businesses. From banner ads to email marketing strategies, and even social media curation, businesses owners now need ...
Anyone you ask, whether it’s a luxury branding agency or your average digital agency, knows that content is king. As the lifeblood of marketing and what eCommerce brands need if they hope to be found, content is absolutely indispensable to attract, engage and convert online consumers. It can all be summed up to the simple ...
You may have heard of it, but what is customer retention? For one, it’s not a new form of marketing, although it has been making the rounds recently because brands are finally realising that acquisition may have its place, but retention’s where it’s at. In essence, the gist of customer retention marketing is focusing on ...
SEO is a nuanced art… or technology. Who knows. It’s incredibly hard to pin down, isn’t it? It’s an area that spans across all different areas of eCommerce – from technology to design to copywriting, SEO should be at the forefront of every single member of your team’s mind. Of course, what we actually mean ...
The global use of social networks increased by 3.4%, to 36.6 million users in 2017. You’ve heard it before, but we’ll say it again anyway: effective marketing is an essential part of your fashion brand’s social media strategy. With 98% of online shoppers also social media users and over half of all of them following ...
On January 11, Mark Zuckerburg updated his status, confirming plans to change the algorithm used to prioritize organic content shown in the Facebook News Feed. The new algorithm is assumed to re-prioritize content published by a user’s friends and family, i.e. actual people that they actually know opposed to brands. Posts which have received active engagement ...
2017 was the year that influencer marketing became a prerequisite. An industry now worth around $1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated ...
Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...
The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly the same way, but we’ll interact with services and apps through just the one interface. And guess what? This time it’s a super ...
If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to ...
