Newsletters for fashion eCommerce sites remains vital and powerful in reconnecting with customers. So how are brands using this ‘permission-based marketing’?
As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.
Here is a good case study when it comes to content marketing: Jetsetter's blog. On their website you will find “Hotel deals and vacation homes”, but also a no-nonsense, unusual and cool blog, aka the Travel Magazine.
Reminder emails for e-commerce: how to win your old friends back? What do e-commerce websites do to win their lost customers back? Certainly not by praying. Most of them use powerful and persuasive emails instead. There is a logical reason why marketers are still utilising email marketing to remind them of the abandoned carts. A ...
Digital newsletters will keep evolving. Many smart business owners are aware of this trend, given the potential role of newsletters in marketing and sales. So what is the best method to turn newsletters into greater brand awareness and customer loyalty tools?