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Blog

Email marketing strategy: the lessons from fashion eCommerce sites

24/04/2016 0 Comments By Waka Reading Time: 4 Minutes

Newsletters for fashion eCommerce sites remains vital and powerful in reconnecting with customers. So how are brands using this ‘permission-based marketing’?

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Automotive digital marketing: car brands on social, email and mobile

08/03/2016 0 Comments By Waka Reading Time: 3 Minutes

As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.

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Jetsetter’s blog – not your usual cheesy, expected #ContentMarketing. Brilliant.

04/11/2015 0 Comments By Waka Reading Time: 1 Minutes

Here is a good case study when it comes to content marketing: Jetsetter's blog. On their website you will find “Hotel deals and vacation homes”, but also a no-nonsense, unusual and cool blog, aka the Travel Magazine.

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Still Invisible? Here is a quick SEO checklist for product page

30/07/2014 0 Comments By Waka Reading Time: 2 Minutes

What does a good product page look like? A big CTA, good imagery, product description… perhaps your eCommerce product page has those essential features. You are proud of your products and have generous offers. But you are worried that none of them appear on the first page of Google. This is a bit tricky because ...

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Reminder emails for e-commerce: How to win your old friends back?

30/06/2014 0 Comments By Waka Reading Time: 2 Minutes

Reminder emails for e-commerce: how to win your old friends back? What do e-commerce websites do to win their lost customers back? Certainly not by praying. Most of them use powerful and persuasive emails instead. There is a logical reason why marketers are still utilising email marketing to remind them of the abandoned carts. A ...

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5 Essentials for Digital Newsletters

20/02/2014 0 Comments By Waka Reading Time: 3 Minutes

Digital newsletters will keep evolving. Many smart business owners are aware of this trend, given the potential role of newsletters in marketing and sales. So what is the best method to turn newsletters into greater brand awareness and customer loyalty tools?

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