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How eCommerce Brands Can Maximise Conversions During The COVID-19 Outbreak

How eCommerce Brands Can Maximise Conversions During The COVID-19 Outbreak

The recent COVID-19 outbreak and the subsequent lockdowns that have been put in place around have affected practically every single business, in every single sector. eCommerce brands have been dramatically affected in ways that no one could have predicted. While it may not seem like a top priority given everything that is currently taking place ...

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Sustainability in Luxury Fashion: Top Brands and Their Sustainable Practices

Sustainability in Luxury Fashion: Top Brands and Their Sustainable Practices

The importance of sustainability in retail has never been so crucial, especially when it comes to fashion and luxury brands. In today’s world, sustainability is so much more than just a buzzword or marketing phrase; it’s now a way of life. It no longer just applies to an object being reusable or recyclable, instead, it ...

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10 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2020

10 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2020

To stay ahead in an ever-growing, ever-competitive marketplace, luxury fashion brands need to be aware of the relevant trends each year. It can be a difficult sector to navigate. Evolving channels and shifting markets offer great revenue opportunities whereas, on the other hand, global economic growth as a whole is slowing and industry competition is ...

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Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive marketing. This is especially the case when we refer to fashion brands. Now it may seem slightly reductive to refer to inclusive marketing ...

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10 Best Shopify Stores of 2019 to Take Inspiration in 2020

10 Best Shopify Stores of 2019 to Take Inspiration in 2020

Since eCommerce emerged in the years before the turn of the century, it’s only grown in strength as business owners optimise sales and adapt to changing user behaviour. Omnichannel brand presence and easy access on-the-go means brands have to think more about user interaction rates on mobile as well as desktop. In fact, mobile commerce ...

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How Effectively Can Data Analytics Scale Up Your Fashion eStore

How Effectively Can Data Analytics Scale Up Your Fashion eStore

Data Analytics has enriched many industries and eCommerce is no exception. Looking at the eCommerce fashion industry analysis, the market keeps constantly shifting, as machine learning and other technologies significantly improve efficiency and retrieve information to transform data into valuable insights. No one struggles with collecting data, because data is everywhere. The trouble is, that ...

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Top Retailers That Encourage Sustainable Shopping

Top Retailers That Encourage Sustainable Shopping

The importance of sustainability in the retail industry is globally rising to be a very vital consideration when creating a business plan. The integration of sustainability efforts is spreading tremendously, and through it, companies are not only gaining customer respect and loyalty, but also starting a movement in helping the environment. In this post, we ...

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How to Build Customer Confidence with Merchandising and Marketing

How to Build Customer Confidence with Merchandising and Marketing

Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...

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How to Use YouTube Advertising for Your Fashion Brand

How to Use YouTube Advertising for Your Fashion Brand

Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...

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6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...

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