The year 2023 is around the corner and luxury fashion brands will be looking for a luxury marketing plan that will bring them the expected results. For centuries, the meaning of luxury has remained the same. People perceive them as status symbols, both in terms of power and money...
Streetwear is one of the most eye-catching fashion trends of recent years. It's about making, promoting, and selling casual wear in a new way that surpasses traditional retail channels. Streetwear is a fast-growing industry worth an estimated $309 billion that has exploded in popularity since 2017, with a 157% increase in searches for both proprietary and non-branded streetwear terms...
#ICYMI, e-commerce has been booming in recent times. So much so that the sales generated in 2021 amounted to approximately $4.9 trillion. With 59% of the world’s population online, it’s easy to imagine how this monumental figure is so easily attainable. Given that the industry is still growing and developing, it leaves a lot of opportunities for brands to leverage the potential that exists...
Any store owner will tell you, that the pressure is on when it comes to deciding what products to stock as well as the various quantities. The reason for this is pretty simple, after all, if it doesn't sell it becomes dead stock. As the name implies, the stock has no real-life left to give, it's stuck...
Whilst many of us thought that Tiktok would only remain popular during the duration of the pandemic, it’s proven otherwise. The popular social media platform rose to power during COVID-19 when many of the world’s workforce were working from home or on furlough...
3D printing has evolved over the last five years and is continuing to grow at a rapid pace. The industrial manufacturing sector is helping develop final products that are done at a low-volume tooling and fixtures that are ultimately a lot more cost-effective than the traditional methods used...
Not only do they have less trust in larger institutions but they tend to question a lot of the problematic behaviours or the way companies conduct themselves. You’re just a click away from the cancel culture and as a generation that’s grown up with technology, there are high expectations to meet...
Customer loyalty is something that we’ve all heard of and, in everyday life, it’s something we all take part in. Think about it, more often than not, you’ll have a go-to supermarket for your regular shop, a preferred retailer for shoes or clothes, you probably even have a proffered tea or coffee brand – all of this is part of being loyal to a brand...
It will come as no surprise that online shopping is on an all-time high. After spending months in our homes during the pandemic, the majority of us turned to online shopping, whether that was to order essentials or to treat ourselves while we were at home with a lot of time on our hands...
Luxury is a word that we may have used to describe lots of things in the past, but when it comes to marketing, it has its own meaning entirely. Luxury products are those that stand out, that differs from anything else on the market, showing your status and style...
