Since eCommerce emerged in the years before the turn of the century, it’s only grown in strength as business owners optimise sales and adapt to changing user behaviour. Omnichannel brand presence and easy access on-the-go means brands have to think more about user interaction rates on mobile as well as desktop. In fact, mobile commerce ...
Data Analytics has enriched many industries and eCommerce is no exception. Looking at the eCommerce fashion industry analysis, the market keeps constantly shifting, as machine learning and other technologies significantly improve efficiency and retrieve information to transform data into valuable insights. No one struggles with collecting data, because data is everywhere. The trouble is, that ...
The importance of sustainability in the retail industry is globally rising to be a very vital consideration when creating a business plan. The integration of sustainability efforts is spreading tremendously, and through it, companies are not only gaining customer respect and loyalty, but also starting a movement in helping the environment. In this post, we ...
Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...
Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...
Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...
Imagine the following scenario: You’re looking over your flat when you realise it looks rather empty Hmm, maybe I could use a new sofa in the corner, you think But, because it’s cold and rainy, the prospect of going out to look at furniture is as appealing as stepping on a puddle of water wearing ...
From tech to fashion eCommerce, businesses everywhere are looking for new and improved ways of marketing their products. They want to make their users’ journey with them as smooth as possible. Part of this, creating a seamless buyer’s journey, includes knowing exactly what to present and when, which just so happens to be our topic ...
If anything can be said to be inconstant, it’s fashion. With trends coming and going yearly, monthly and even weekly, the least that can be said about the fashion world is that it’s tumultuous. One day we have athleisure, the next it’s mom jeans, and after it’s tiny sunglasses. How did this happen? When did ...
As tough as eCommerce in general is, manning a successful eCommerce fashion business is akin to trying to hold your head over water in a churning river — it’s not easy. On the one hand, you want to gather as many new customers as possible. On the other, you also want to turn that ‘new’ ...
