Angelo Flaccavento - a fine writer and fashion connoisseur with a sociological approach to the game - recently dropped an interesting article on fashion’s fascination with storytelling.
Amid all the global agendas being discussed at Davos was ‘the Fourth Industrial Revolution’ that academics and economists consistently and enthusiastically touched upon. ‘We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another.’, said the founder of World Economic Forum. But what does it really mean?
Yeah, we all know music and fashion are BFF. Here’s a selection of recent posts and thoughts on the subject.
Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.
It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’
Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.
Mass customisation in fashion is like VR (virtual reality) - it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.
In this digital age, luxury brands are investing more than ever in their online marketing efforts. From cutting edge design, to emotive videos, online magazines, super high-quality lifestyle imagery and more, the crossover between online and offline media has never been closer. Fashion e Commerce at the forefront of online retail Amongst the most innovative ...
The fashion world is forever changing as is the digital landscape. We explore why so many fashion clients use Magento for their fashion eCommerce business.