Think about your online experience. When you land on a website that’s difficult to use or fails to load properly, it becomes virtually useless, right? You probably hit the back button and look for another website to satisfy your needs. Technology only works when it provides an outstanding customer experience. This is why digital experience design is of huge importance. It’s a powerful design, which is strongly linked to the needs of your customers and the expectations they have...
Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.
Despite the popular saying 'diamonds are forever', they weren’t eternal in the first place. Diamonds, as we know today, has constantly been re-imagined by the industry’s relentless and savvy marketing efforts since the early 1900s.
One of the challenges facing hospitality web design is to have a seamless online booking tool to compete against OTAs who are inherently adept at the digital online experience.
Minimalism, simplicity and flexibility – many articles seem to agree on these key words to describe the next ‘trendy’ design in 2014. But how are they different from last year? If ‘go simple’ was already trendy last year, we want to take an even more minimalist approach this year. The key difference is that what ...
‘Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.’ Coco Chanel ‘Manchester United?’ said Michael Jackson, after watching a football match with Mohamed Fayed at Fulham in 1999. ‘I don’t know them. How much are they?’
Luxury is relative, they say. A certain oligarch can buy a 3,999 metres long mega yacht, with chopper on the roof and African buffalos in the back yard, then stuff it with 1,287 guests, dancing to Rihanna – she was booked in extremis, and couldn’t refuse the offer, therefore left 75,000 kids high and dry ...
