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influencers

How Influencers React to COVID-19: A Survival Guide

20/07/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

Many countries have been on the brink of a recession since the outbreak of the Coronavirus. Efforts at trying to stay afloat during the crisis have ultimately resulted in some pretty unpleasant statistics. It has led to employees being either furloughed or let go, world economics are plummeting, and 52% of executives worldwide have said ...

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Instagram-Post-Creation-Guide-2020

The Instagram Post Creation Guide for 2020 You Can’t Miss

06/01/2020 0 Comments By David Pittaway Reading Time: 6 Minutes

Social media has become an incredible marketing tool. It allows you to build brand awareness, influence prospects, and drive returns at every opportunity. It is now a crucial place to build relationships with new customers and develop them with existing ones. It is also a field that is constantly growing at a rapid rate. One ...

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InstagramTool-1

How Instagram’s New Shopping Tool for Creators Will Benefit Influencers

07/07/2019 0 Comments By Hannah Gabaldon Reading Time: 4 Minutes

It is no secret that with over 1 billion users each month and over 500 million active daily users, Instagram is quickly becoming the future of eCommerce. With many of its users visiting the app multiple times a day, many businesses are taking advantage of that high conversion rate to promote and sell their products. In ...

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Instagram In App Shopping

Here’s What you Need to Know About Instagram In-App Shopping

13/05/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have reported 1,416% growth in traffic and 20% growth in revenue. Instagram In-App Shopping gives businesses an immerse storefront for people to explore brand’s ...

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Instagram Fashion

The Most Influential Fashion Trends Spotted on Instagram

16/04/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70% of total activity on Instagram, according to Klear. There is 25 million businesses on Instagram, including fashion brands, of which 96% have their ...

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Fashion Instagram Strategy

6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

13/02/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...

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Why Should We Partner With Influencers

Why Should We Partner With Influencers?

30/01/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Developing a dedicated audience is certainly a challenge for many brands and it can take months or even years. What if we said there is a solution which gives you a chance to borrow someone else’s followers instead? It is called influencer marketing, which according to Forbes, is a relationship between a brand and an ...

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SettingUpYourShopwithInstagram

Your Step-by-Step Guide to Setting up Shop with Instagram

17/09/2018 0 Comments By Appnova Reading Time: 7 Minutes

As of June 2018, Instagram reached 1 billion monthly active users, up from 800 million less than a year prior. If that doesn’t impress you, consider that 500 million+ Instagram accounts are active every day around the world, with 80% of them following a business. In other words (and like an eCommerce agency would say), ...

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5 Free, Easy Ways to Organically Boost Instagram Engagement

06/08/2017 0 Comments By Tom Reading Time: 2 Minutes

If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to ...

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The Rise of Lifestyle Brands & Culturally Constructed Identities

30/07/2017 0 Comments By Kate Fairman Reading Time: 6 Minutes

Earlier on this year, Gucci released their first homeware collection. It was hardly unexpected: the launch of Gucci Decor was teased at their 2016 runway show, with embroidered cushions left on the seats of all attendees. Instagram, of course, went crazy. Many have seen the iconic label’s foray into interiors as part a new cultural ...

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