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6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...

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5 Free, Easy Ways to Organically Boost Instagram Engagement

5 Free, Easy Ways to Organically Boost Instagram Engagement

If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to ...

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The Rise of Lifestyle Brands & Culturally Constructed Identities

The Rise of Lifestyle Brands & Culturally Constructed Identities

Earlier on this year, Gucci released their first homeware collection. It was hardly unexpected: the launch of Gucci Decor was teased at their 2016 runway show, with embroidered cushions left on the seats of all attendees. Instagram, of course, went crazy. Many have seen the iconic label’s foray into interiors as part a new cultural ...

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Connecting the Dots between Content and Commerce

Connecting the Dots between Content and Commerce

Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect of your customers. And, sure, they’re right: an inspired visitor is more likely to become a loyal shopper. But really there’s no guarantee ...

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