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How Instagram’s New Shopping Tool for Creators Will Benefit Influencers

How Instagram’s New Shopping Tool for Creators Will Benefit Influencers

It is no secret that with over 1 billion users each month and over 500 million active daily users, Instagram is quickly becoming the future of eCommerce. With many of its users visiting the app multiple times a day, many businesses are taking advantage of that high conversion rate to promote and sell their products. In ...

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Here’s What you Need to Know About Instagram In-App Shopping

Here’s What you Need to Know About Instagram In-App Shopping

Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have reported 1,416% growth in traffic and 20% growth in revenue. Instagram In-App Shopping gives businesses an immerse storefront for people to explore brand’s ...

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The Most Influential Fashion Trends Spotted on Instagram

The Most Influential Fashion Trends Spotted on Instagram

Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70% of total activity on Instagram, according to Klear. There is 25 million businesses on Instagram, including fashion brands, of which 96% have their ...

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6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...

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Your Step-by-Step Guide to Setting up Shop with Instagram

Your Step-by-Step Guide to Setting up Shop with Instagram

As of June 2018, Instagram reached 1 billion monthly active users, up from 800 million less than a year prior. If that doesn’t impress you, consider that 500 million+ Instagram accounts are active every day around the world, with 80% of them following a business. In other words (and like an eCommerce agency would say), ...

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5 Free, Easy Ways to Organically Boost Instagram Engagement

5 Free, Easy Ways to Organically Boost Instagram Engagement

If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to ...

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The Rise of Lifestyle Brands & Culturally Constructed Identities

The Rise of Lifestyle Brands & Culturally Constructed Identities

Earlier on this year, Gucci released their first homeware collection. It was hardly unexpected: the launch of Gucci Decor was teased at their 2016 runway show, with embroidered cushions left on the seats of all attendees. Instagram, of course, went crazy. Many have seen the iconic label’s foray into interiors as part a new cultural ...

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Connecting the Dots between Content and Commerce

Connecting the Dots between Content and Commerce

Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect of your customers. And, sure, they’re right: an inspired visitor is more likely to become a loyal shopper. But really there’s no guarantee ...

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