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Category: Luxury Brands

The Tech Trends Shaping the Future of Luxury eCommerce Retail

The Tech Trends Shaping the Future of Luxury eCommerce Retail

14/08/2023 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

Explore the intersection of technology and luxury in eCommerce retail. Discover how emerging tech trends are reshaping the future of upscale online shopping, from personalized experiences to augmented reality. Stay ahead with insights into the latest strategies driving the evolution of luxury retail.

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Celebrity Endorsement in Beauty & Cosmetic Industry: Strategy, Stats & Trends

Celebrity Endorsement in Beauty & Cosmetic Industry: Strategy, Stats & Trends

17/07/2023 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

The global beauty and cosmetic industry brings in a revenue of $571.10 billion. The industry is clearly thriving at the moment! One of the reasons why this market is flourishing is because of celebrity endorsements. We’re seeing an increasing number of celebrities recommend health and beauty products, and this is driving purchases...

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Luxury Brand Social Media Strategy Effective Guide and 5 Mistakes That Should be Avoided

Luxury Brand Social Media Strategy: Effective Guide and 5 Mistakes That Should be Avoided

05/12/2022 0 Comments By Ghia Marnewick Reading Time: 7 Minutes

Social media for luxury brands is one way where luxury digital marketers can reach and interact with their loyal followers. Luxury brands can promote their products and advertise new offerings to a large audience through social media. Through social media, top suppliers can connect with customers on an emotional level, differentiate their brands and build customer trust...

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Luxury Brand Exclusivity Strategies

Luxury Brand Exclusivity Strategies: Effective Guide to Maintain Brand Perception

10/11/2022 0 Comments By Ghia Marnewick Reading Time: 6 Minutes

One of the key elements of a successful luxury brand strategy is to create demand through exclusivity. Exclusive items can be obtained in different ways, such as creating limited edition products, making certain products available only in certain stores, or creating a waiting list for new releases. The luxury consumer expects to be noticed, not treated as...

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Your Complete Guide to Dominate TikTok as a Luxury Brand

Your Complete Guide to Dominate TikTok as a Luxury Brand

16/08/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

TikTok offers many opportunities for luxury brands, including collaborations with influencers, paid campaigns, and content creation that has taken root from behind-the-scenes videos to LIVE events. Burberry, Louis Vuitton, and Fenty Beauty, among others, are all paving the way for luxury brand TikTok...

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Digital Marketing for Luxury Floral Brand

Luxury Floral Brand Marketing Guide: Get More Customers for Your Floral Business

29/07/2022 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

A high-end flower shop business plan will play a huge role if you are searching for ways to stand out, grow, reach a wider audience, communicate your uniqueness! It will allow you to rise higher in an ecosystem that is challenging and demanding. Social Media has become the space where all our needs, wishes and searches are being covered. Florist social media marketing will make a difference! Instagram, Tik Tok or Facebook. Follow, be followed, tag, publish and share...

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7 Premium Footwear Marketing Strategies to Boost Your Brand Value

7 Premium Footwear Digital Marketing Strategies to Boost Your Brand Value

22/07/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

This footwear is known for its unique and enhanced qualities that include material, durability, and comfort, which is a major factor driving the growth of the market. Growing preference for attractive luxury footwear as a status symbol as well as the inclination of consumers towards flaunting various international brands are driving the product demand...

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What Is Dead Stock 11 Practical Ways Retail Brands Can Get Rid of Dead Stock

What Is Dead Stock: 11 Practical Ways Retail Brands Can Get Rid of Dead Stock

06/05/2022 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

Any store owner will tell you, that the pressure is on when it comes to deciding what products to stock as well as the various quantities. The reason for this is pretty simple, after all, if it doesn't sell it becomes dead stock. As the name implies, the stock has no real-life left to give, it's stuck...

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Fashion Metaverse How Luxury Brands Can Embrace the Opportunity

Fashion Metaverse: How Luxury Brands Can Embrace the Opportunity

22/04/2022 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

The interest in shared online worlds, 3D interactions, data synchronisation and the joining of both digital and physical worlds have all contributed to this booming industry. With the projected value of the metaverse, it’s easy to see why businesses are taking note of it. Not only is it a great business opportunity, but it also opens the doors to a reimagined world of advertising...

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10 Crucial Tips for Launching a Luxury Product Line in The UK Market

10 Crucial Tips for Launching a Luxury Product Line in The UK Market

11/04/2022 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

As the world turns to a more caring way of life where “treat yourself”, “spoil yourself” and “me time” are a regular occurrence, it only makes sense that the luxury industry is booming. There’s been a major shift from people only buying things for loved ones, to buying things for themselves as well...

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