Any store owner will tell you, that the pressure is on when it comes to deciding what products to stock as well as the various quantities. The reason for this is pretty simple, after all, if it doesn't sell it becomes dead stock. As the name implies, the stock has no real-life left to give, it's stuck...
The interest in shared online worlds, 3D interactions, data synchronisation and the joining of both digital and physical worlds have all contributed to this booming industry. With the projected value of the metaverse, it’s easy to see why businesses are taking note of it. Not only is it a great business opportunity, but it also opens the doors to a reimagined world of advertising...
As the world turns to a more caring way of life where “treat yourself”, “spoil yourself” and “me time” are a regular occurrence, it only makes sense that the luxury industry is booming. There’s been a major shift from people only buying things for loved ones, to buying things for themselves as well...
3D printing has evolved over the last five years and is continuing to grow at a rapid pace. The industrial manufacturing sector is helping develop final products that are done at a low-volume tooling and fixtures that are ultimately a lot more cost-effective than the traditional methods used...
Not only do they have less trust in larger institutions but they tend to question a lot of the problematic behaviours or the way companies conduct themselves. You’re just a click away from the cancel culture and as a generation that’s grown up with technology, there are high expectations to meet...
For the luxury watch industry, it’s one that has seen an increase in growth due to the way brands have been adapting to this new way of existing on the market since COVID. From celebrity endorsements to influencer marketing, there are many efforts being made to make sales...
When it came to the retail market, the industry took a hit, just like many other industries during COVID-19. In regards to luxury retail, the market has returned to it’s pre-pandemic state. However, that doesn’t mean that businesses can relax and continue as they did before the pandemic...
Online shopping increased dramatically during 2020, while the majority of us were stuck at home. Many businesses that may not have previously been online then taking the plunge and, as a result, invested in making their shopfront accessible within a few clicks. To do so, many used Shopify. Currently, there are 2,297 million active websites using Shopify, meaning you will most likely be shopping on sites that use Shopify...
Luxury is a word that we may have used to describe lots of things in the past, but when it comes to marketing, it has its own meaning entirely. Luxury products are those that stand out, that differs from anything else on the market, showing your status and style...
In order to create a profitable luxury furniture marketing strategy, you need to think about the bigger picture. It’s about more than simply creating beautiful furniture; it’s about reaching your target audience and building relationships with them...
