In 100 years, think of that shirt you just bought having the ability to change colours based on the temperature of your body, the amount of light that’s hitting the fabric, or simply just for the sake of changing colours for style. This is possible because the future of clothing is nanotechnology...
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The fashion industry since the start of the pandemic has plummeted with online sales. All over the globe, the market has been fighting against the effect of the virus; the US and China’s eCommerce has fallen down to around 30%-40% and Europe’s online sales have been on a downwards trajectory by 5%-20%, meaning a long-term goal will need to be put in place for the survival of the fashion industry post COVID-19.
The past few months have turned the business world upside down. Everyone has been affected by the COVID-19 outbreak which has subsequently caused a drastic change to consumer lifestyles. Naturally, brands, particularly luxury ones, must adapt to stay relevant during the COVID-19 pandemic where new and innovative strategies need to be facilitated. With lockdowns in ...
The importance of sustainability in retail has never been so crucial, especially when it comes to fashion and luxury brands. In today’s world, sustainability is so much more than just a buzzword or marketing phrase; it’s now a way of life. It no longer just applies to an object being reusable or recyclable, instead, it ...
The importance of sustainability in the retail industry is globally rising to be a very vital consideration when creating a business plan. The integration of sustainability efforts is spreading tremendously, and through it, companies are not only gaining customer respect and loyalty, but also starting a movement in helping the environment. In this post, we ...
As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market. From minimalism to ...
Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...
In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social media, if luxury brands want to stay luxury, they need to effectively engage, interact and influence their target audience. Their online presence isn’t ...
As any luxury branding agency knows, luxury is all about perception. It’s the perception of being elite and the symbolic value that comes with that status. In the fashion industry, a world dominated by perception and the power certain brands wield over others, this sentiment holds even more water, as brands constantly go head-to-head in ...
Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...
