While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?
As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.
Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’
Angelo Flaccavento - a fine writer and fashion connoisseur with a sociological approach to the game - recently dropped an interesting article on fashion’s fascination with storytelling.
Yeah, we all know music and fashion are BFF. Here’s a selection of recent posts and thoughts on the subject.
It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.
Most of luxury mobile apps today feature digital catalogues, interactive videos as well as behind-the-scenes footage. But these ‘essential’ features can also be found throughout other digital channels. So what exactly do luxury mobile apps offer that other digital platforms cannot?
Mass customisation in fashion is like VR (virtual reality) - it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.
The fashion world is forever changing as is the digital landscape. We explore why so many fashion clients use Magento for their fashion eCommerce business.
