Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...
Developing a dedicated audience is certainly a challenge for many brands and it can take months or even years. What if we said there is a solution which gives you a chance to borrow someone else’s followers instead? It is called influencer marketing, which according to Forbes, is a relationship between a brand and an ...
If anything can be said to be inconstant, it’s fashion. With trends coming and going yearly, monthly and even weekly, the least that can be said about the fashion world is that it’s tumultuous. One day we have athleisure, the next it’s mom jeans, and after it’s tiny sunglasses. How did this happen? When did ...
Did you know that more people worldwide own a mobile phone than a toothbrush? That’s right, a toothbrush! It may sound a bit ridiculous, but technology and the ability to access the internet is something users see as crucial today. In fact, across the globe, more than half of all internet traffic generated in 2018 ...
Every fashion brand needs a good marketing strategy in place to help it stay ahead of its competition. A good strategy will not only help them stay afloat in the treacherous sea that is eCommerce, but also grow as others flounder in confusion. As for you, it doesn’t matter if you’re brand new to the ...
Design, in its many myriad forms, as a mirror to the cultural and political climate is not a new idea. From architecture to fashion, all forms of creation are in some way the result of the circumstances that produced them. In fact, many of these forms are so tied to the zeitgeist, that they become ...
2017 was the year that influencer marketing became a prerequisite. An industry now worth around $1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated ...
Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...
