Blog

Top 10 Tips to Create In-Store Customer Experiences That’s Shoppers Love

Top 10 Tips to Create In-Store Customer Experiences That’s Shoppers Love

In a highly competitive world of retail, brands are constantly looking for the ways of improving their marketing strategies in order to attract new customers and keep them coming back for more. Looking at the Retail Industry Trends and Predictions for 2019, a lot of strategies are based on leveraging some of the latest technologies ...

Continue Reading...

How to Use AI to Upgrade Your Retail Marketing Automation

How to Use AI to Upgrade Your Retail Marketing Automation

Throughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketing forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business. The use of AI tools, ...

Continue Reading...

How to Build Customer Confidence with Merchandising and Marketing

How to Build Customer Confidence with Merchandising and Marketing

Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...

Continue Reading...

How to Promote Your Products Using Marketing Feature in Shopify

How to Promote Your Products Using Marketing Feature in Shopify

Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...

Continue Reading...

Effective Tips to Create a Marketing Strategy for Luxury Brands

Effective Tips to Create a Marketing Strategy for Luxury Brands

As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market. From minimalism to ...

Continue Reading...

How to Create a Content Strategy That Increases your E-commerce Traffic Exponentially

How to Create a Content Strategy That Increases your E-commerce Traffic Exponentially

Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...

Continue Reading...

How Facebook Analytics Help You Drive More Sales

How Facebook Analytics Help You Drive More Sales

Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...

Continue Reading...

6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

6 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...

Continue Reading...