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holiday marketing for retails

Holiday Marketing Strategies For Retail Brands In 2020

18/11/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

As is probably apparent, the holiday season is likely to be affected by the Coronavirus. The usual last-minute shopping worries, crowds of people rushing to malls and the standstill lines of consumers waiting to purchase items are likely to diminish as COVID-19 regulations will still be in place with recent spikes around the world. In response to this, digital use has kicked off as one of the most convenient ways people are now shopping...

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5 eCommerce Returns Best Practices How To Minimize Loss Of Margin

5 eCommerce Returns Best Practices: How To Minimize Loss Of Margin

15/10/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Great service leads to loyal customers and an important part of this service includes returns. Although the process of returns ends in lots of hidden costs for eCommerce-based businesses, without the service, customers are likely to decide against purchasing items or will never return again to shop with that specific company. When it comes to loyalty with customers, burnt...

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How COVID-19 Induced Retail's Digital Transformation

How COVID-19 Induced Retail's Digital Transformation

07/10/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Digital transformation during COVID-19 has been one of the key factors in helping the retail industry stay productive during 2020. With all in-person stores having to close down for months as quarantine precautions were implemented worldwide, the growth of online shopping began to soar. By the end of this year, eCommerce sales...

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brick and mortar businesses post COVID

A Safe Guide to Reopening Brick and Mortar Businesses Post COVID-19

28/08/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

The reopening of brick and mortar businesses post COVID-19 has begun. Retail after COVID-19 will be markedly different from what customers might expect with many having to follow enforced COVID-19 safety practices for retail stores everywhere. This includes book stores, electronics retailers, fashion retailers and all manner of businesses both large and small who have been allowed to open their doors again provided they...

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trend post covid

How Increased Convenience for Retail Consumers Garners More Sales?

06/08/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

The pandemic has hit every nation hard. Countries began enforcing public transportation closures, social distancing measures were brought in and building capacities were limited in hopes of lowering the risk of infection. Starting in May, London’s Tubes and NYC’s subways had both completely shut down, creating havoc for anyone trying to get from point A ...

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ow The Pandemic Triggered Black Friday Like eCommerce Sales

How The Pandemic Triggered Black Friday Like eCommerce Sales

15/07/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

The effects of the COVID-19 pandemic have been widespread and all-encompassing. No business have been left unaffected as a result of the global lockdowns, enforced quarantines and social distancing measures that have been needed to tackle the virus. With this in mind, and with many physical brick-and-mortar stores having to close their doors, it is ...

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From In-Store To In-Homes: How Retail Brands Should Focus On Engaging Content?

17/06/2020 0 Comments By David Pittaway Reading Time: 6 Minutes

It’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would have attempted this have all but been prevented following the outbreak of the Coronavirus. Customer engagement during Coronavirus is fraught with many new obstacles and presents ...

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Crubside-pickups

Curbside Pickup: What Online Retail Brands Need To Know During Coronavirus

10/06/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

To help ensure their businesses are able to stay open during these difficult times, brick-and-mortar retailers have had to find new ways to reach customers. One example of this is curbside pickup retail. Business owners have had to pivot from focusing on the physical nature of their store to eCommerce, relying on shipping and curbside ...

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How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

22/04/2020 0 Comments By Karolina Sposob Reading Time: 4 Minutes

With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...

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Know How These 6 Brands Are Reacting Digitally to Coronavirus

10/04/2020 0 Comments By David Pittaway Reading Time: 13 Minutes

Currently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of businesses and brands are having to find new and innovative marketing ways to combat this difficult situation. One of the main methods they have found to do so is by utilising ...

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