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How Retail will Adapt Experiential Marketing in The Covid-19 Era

How Retail will Adapt Experiential Marketing in The Covid-19 Era

The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the future of experiential marketing and the wider marketing industry as a whole has had to adapt to a new culture and social distancing. ...

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How Increased Convenience for Retail Consumers Garners More Sales?

How Increased Convenience for Retail Consumers Garners More Sales?

The pandemic has hit every nation hard. Countries began enforcing public transportation closures, social distancing measures were brought in and building capacities were limited in hopes of lowering the risk of infection. Starting in May, London’s Tubes and NYC’s subways had both completely shut down, creating havoc for anyone trying to get from point A ...

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How The Pandemic Triggered Black Friday Like eCommerce Sales

How The Pandemic Triggered Black Friday Like eCommerce Sales

The effects of the COVID-19 pandemic have been widespread and all-encompassing. No business have been left unaffected as a result of the global lockdowns, enforced quarantines and social distancing measures that have been needed to tackle the virus. With this in mind, and with many physical brick-and-mortar stores having to close their doors, it is ...

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From In-Store To In-Homes: How Retail Brands Should Focus On Engaging Content?

From In-Store To In-Homes: How Retail Brands Should Focus On Engaging Content?

It’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would have attempted this have all but been prevented following the outbreak of the Coronavirus. Customer engagement during Coronavirus is fraught with many new obstacles and presents ...

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Curbside Pickup: What Online Retail Brands Need To Know During Coronavirus

Curbside Pickup: What Online Retail Brands Need To Know During Coronavirus

To help ensure their businesses are able to stay open during these difficult times, brick-and-mortar retailers have had to find new ways to reach customers. One example of this is curbside pickup retail. Business owners have had to pivot from focusing on the physical nature of their store to eCommerce, relying on shipping and curbside ...

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How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...

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Know How These 6 Brands Are Reacting Digitally to Coronavirus

Know How These 6 Brands Are Reacting Digitally to Coronavirus

Currently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of businesses and brands are having to find new and innovative marketing ways to combat this difficult situation. One of the main methods they have found to do so is by utilising ...

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Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive marketing. This is especially the case when we refer to fashion brands. Now it may seem slightly reductive to refer to inclusive marketing ...

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Millennial Shopping Trends: How Marketers Should Plan for 2020

Millennial Shopping Trends: How Marketers Should Plan for 2020

Millennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that every brand wants to win over. But the first trick in gaining their loyalty involves getting their attention and, much more importantly, maintaining it. This is not an easy task ...

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