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How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...

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Know How These 6 Brands Are Reacting Digitally to Coronavirus

Know How These 6 Brands Are Reacting Digitally to Coronavirus

Currently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of businesses and brands are having to find new and innovative marketing ways to combat this difficult situation. One of the main methods they have found to do so is by utilising ...

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Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive marketing. This is especially the case when we refer to fashion brands. Now it may seem slightly reductive to refer to inclusive marketing ...

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Millennial Shopping Trends: How Marketers Should Plan for 2020

Millennial Shopping Trends: How Marketers Should Plan for 2020

Millennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that every brand wants to win over. But the first trick in gaining their loyalty involves getting their attention and, much more importantly, maintaining it. This is not an easy task ...

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Top 10 Tips to Create In-Store Customer Experiences That’s Shoppers Love

Top 10 Tips to Create In-Store Customer Experiences That’s Shoppers Love

In a highly competitive world of retail, brands are constantly looking for the ways of improving their marketing strategies in order to attract new customers and keep them coming back for more. Looking at the Retail Industry Trends and Predictions for 2019, a lot of strategies are based on leveraging some of the latest technologies ...

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How to Use AI to Upgrade Your Retail Marketing Automation

How to Use AI to Upgrade Your Retail Marketing Automation

Throughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketing forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business. The use of AI tools, ...

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How to Build Customer Confidence with Merchandising and Marketing

How to Build Customer Confidence with Merchandising and Marketing

Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...

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How to Promote Your Products Using Marketing Feature in Shopify

How to Promote Your Products Using Marketing Feature in Shopify

Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...

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