Yesterday, Microsoft announced that its pioneering graphics program MS Paint would no longer be included in future versions of Windows. Due to Paint’s simplicity and ease of use, it garnered a worldwide fan base, many of whom took to social media to lament the fate of one of the most iconic computer programs ever created. ...
The ‘suit revolution’ has quietly been disrupting the traditional bricks and mortar stores, particularly those who have inherently relied on a high-end image. As the young male shoppers are turning to eCommerce for a quick and efficient solution to shop, online stores for custom tailored suits seem to fit right into their needs.
As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?
Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.
“Big brands need a big media agency.” - Not anymore, as technological shifts have rendered this assumption obsolete. As advertising and marketing are expanding beyond television and print ads to Twitter and blogging, many well-established brands are turning to more specialised and personalised boutique agencies.
App vs. Web: while mobile apps are still popularly used in our life, that doesn’t necessarily make mobile apps the top marketing priority over responsive websites.
Online reviews are a powerful thing. It has become indispensable for maintaining a good and sturdy reputation for consumer-focused brands. But how influential exactly are they?
The recent emoji marketing campaigns by big brands are the best example illustrating the scale of popularity. 2015 alone saw several notable brands capitalising on the power of emoji.