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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

7 Gen Z Marketing Strategies For Retail Brands To Ace Brand Loyalty In 2022

7 Gen Z Marketing Strategies For Retail Brands To Ace Brand Loyalty In 2022

02/02/2022 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

Not only do they have less trust in larger institutions but they tend to question a lot of the problematic behaviours or the way companies conduct themselves. You’re just a click away from the cancel culture and as a generation that’s grown up with technology, there are high expectations to meet...

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Mobile App

Effective Tips to Increase Commerce Conversion Rate Through Mobile App

02/06/2019 0 Comments By Karolina Sposob Reading Time: 5 Minutes

A few years ago, mobile has become the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile is an absolute must to drive sales. In fact, more than a half of all Internet traffic comes from mobile devices. By failing to satisfy mobile ...

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Startup 2019

What Tech Startups are Worth Watching in 2019?

06/01/2019 0 Comments By Karolina Sposob Reading Time: 3 Minutes

New technologies are opening different doors for retailers and entrepreneurs are full of interesting ideas. According to GEM national report , more than 100 million startups are launched every year, which is about 3 startup per second. Who should we keep an eye on in 2019? These are the fastest growing and most promising startups ...

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Amazon Alexa

How Voice Technologies will Change the World

29/11/2017 0 Comments By Kate Fairman Reading Time: 3 Minutes

The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly the same way, but we’ll interact with services and apps through just the one interface. And guess what? This time it’s a super ...

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App, emoji and VR: How beer marketing taps into the digital zeitgeist

01/11/2016 0 Comments By Waka Reading Time: 3 Minutes

The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.

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#InstagramAlgorithm: Will the end of Instagram’s organic reach mean more brands flocking to Snapchat?

10/04/2016 0 Comments By Waka Reading Time: 3 Minutes

As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?

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Mobile live-streaming marketing: The fall of Meerkat

04/04/2016 0 Comments By Waka Reading Time: 3 Minutes

Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.

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FinTech: a threat to the traditional banking industry?

14/03/2016 0 Comments By Waka Reading Time: 3 Minutes

Moving away from the traditional methods, FinTech presents a much more efficient, transparent and convenient way of financing using cutting-edge digital platforms. They are capable of delivering customer-centred services at a more affordable and accessible manner than the established financial institutions. So is it ‘sapping away’ the existing big players?

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#UX / When are hamburger menus the best navigation solution?

06/03/2016 0 Comments By Waka Reading Time: 3 Minutes

Hamburger menus are commonly used as a navigation menu on both desktop and mobile interface. But when to use / avoid them in web design?

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News apps and UX – who is the winner?

29/02/2016 0 Comments By Waka Reading Time: 3 Minutes

Most assuredly, ubiquitous smartphones have reshaped how news is consumed and circulated. But today’s digital readers are facing a dilemma: among the thousands of news sources on the Internet, what is the most efficient way of keeping up with the most relevant pieces of information in the limited space of time?

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