Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect of your customers. And, sure, they’re right: an inspired visitor is more likely to become a loyal shopper. But really there’s no guarantee ...
Back in the day, everybody was talking about Tumblr - the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) - and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.
Whilst some restaurant chains tend to piggyback off the constantly changing digital landscape, Domino’s doesn’t shy away from employing the innovative marketing tactics. So what are the most-buzzed and exciting pizza marketing campaigns of all time by Domino’s?
Startups on Instagram - There is no better way than social media to effectively share business stories and innovative ideas with the millennial generation for young entrepreneurs. There is no denying that photo-sharing is also an effective form of word of mouth marketing - e.g., the power of organic conversation on Instagram.
As Twitter celebrates its 10th anniversary, we think it’s worth taking a look back at how hashtags have influenced our lives. And one aspect of it is the rise of hashtag activism. Firstly coined by media outlets, it ‘refers to the use of Twitter’s hashtag for in internet activism’. Today, discussions and debates are taking place more frequently online.
If you’ve watched the latest Pixar movie Inside Out, you’d probably remember one of the characters named ‘Anger’. This red, hot-headed creature, somehow managed to remind me that this seemingly negative emotion has a key effect in the virality of social media content.
In China, WeChat and YouKu have become a new way of self-expression. But recently, one particular name is gaining a lot of traction: Papi Jiang and her satirical and skeptic vblogging style, which is also known as the diaosi / loser subculture represented .