The term omnichannel may not have been part of many businesses’ vocabularies pre-pandemic but given everything that has happened in the last two years or so, retailers, coffee shops, and restaurants alike have a deep understanding of its importance—and its staying power...
Have you ever added a product to your online shopping cart and had a few similar suggestions pop up? Or perhaps you went to the store for a new pair of jeans, only to have the salesperson suggest a nice pair of shoes to go with it and before you know it you’ve got a new wardrobe? That’s suggestive selling....
From planning your wedding to rethinking your bathroom remodel, there are so many different reasons why people choose to use Pinterest – 431 million monthly users and counting! And while it isn’t quite at the top of the list when it comes to world favourite apps, it does come in at number 14 which is still pretty impressive...
Let's get right down to it, shall we? When it comes to the world of online dating, there's one app that reigns supreme - Tinder. People around the world know its name and understand what it does, without having ever seen it or used it themselves...
The interest in shared online worlds, 3D interactions, data synchronisation and the joining of both digital and physical worlds have all contributed to this booming industry. With the projected value of the metaverse, it’s easy to see why businesses are taking note of it. Not only is it a great business opportunity, but it also opens the doors to a reimagined world of advertising...
As the world turns to a more caring way of life where “treat yourself”, “spoil yourself” and “me time” are a regular occurrence, it only makes sense that the luxury industry is booming. There’s been a major shift from people only buying things for loved ones, to buying things for themselves as well...
During the pandemic, local delivery services found themselves in a very fortunate position. Suddenly, people unable to leave their homes were able to have groceries delivered – amongst other things. This also meant that businesses were able to remain operational during this time, which as you can imagine, made a big difference...
For the luxury watch industry, it’s one that has seen an increase in growth due to the way brands have been adapting to this new way of existing on the market since COVID. From celebrity endorsements to influencer marketing, there are many efforts being made to make sales...
Instagram is one of the most popular platforms where social media is concerned. For that reason alone, there are more users on Instagram than ever before and that means there’s more competition...
Customer loyalty is something that we’ve all heard of and, in everyday life, it’s something we all take part in. Think about it, more often than not, you’ll have a go-to supermarket for your regular shop, a preferred retailer for shoes or clothes, you probably even have a proffered tea or coffee brand – all of this is part of being loyal to a brand...
